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Cannes creative !!! Growing up, he took the beer, killed. "Other advertising» Tooheys Extra Dry
Bashny.Net
The next weekend in Australia, will start an advertising campaign of beer Tooheys Extra Dry. TV commercials, which became a part of it, the specialized media have tipped gold in Cannes.
The basis of the integrated campaign Harves TED - conceptual video, which is especially production of beer Tooheys Extra Dry (TED). The original farmer landed on his plantation unusual shoots - he pulls the hair from the head of hair and carefully sticks them on the ground. Directed by Steve Ayson spot makes the audience look forward to what is so carefully cultivates a strange guy.
- This brand just a tradition to blow the market creative and unexpected ideas, - says creative director of BMF Sydney Warren Brown. - Concept Harves TED opens a new territory and from a strategic and creative point of view.
Paul Foster, Acting director of marketing for Lion Nathan, said: "We focused on the audience care and thoroughness with which is created TED. This film opens up new horizons for us and shows that anything is possible when there is a desire for pure, impeccable taste. "
The target audience of the campaign - a man 18-29 years old, the "screen" generation as described in his company. That is why Harves TED aims to catch the consumer from any possible screen - on TV, on the Internet, in movie theaters. Broadcast television will begin this weekend, and the spot will appear on the Internet tonight.
Agency: BMF Sydney
Executive Creative Director: Warren Brown
Art Director: Jed De Pyper
Copy Writer: Kim Neidhardt
GAD / Account Director: Nick Garrett / Fleur Kennedy
Agency Producer: Mandy Payne
Director: Steve Ayson
Production Company: The Sweet Shop
Strategic Planner: Fabio Buresti
via www.harvested.com.au/
The basis of the integrated campaign Harves TED - conceptual video, which is especially production of beer Tooheys Extra Dry (TED). The original farmer landed on his plantation unusual shoots - he pulls the hair from the head of hair and carefully sticks them on the ground. Directed by Steve Ayson spot makes the audience look forward to what is so carefully cultivates a strange guy.
- This brand just a tradition to blow the market creative and unexpected ideas, - says creative director of BMF Sydney Warren Brown. - Concept Harves TED opens a new territory and from a strategic and creative point of view.
Paul Foster, Acting director of marketing for Lion Nathan, said: "We focused on the audience care and thoroughness with which is created TED. This film opens up new horizons for us and shows that anything is possible when there is a desire for pure, impeccable taste. "
The target audience of the campaign - a man 18-29 years old, the "screen" generation as described in his company. That is why Harves TED aims to catch the consumer from any possible screen - on TV, on the Internet, in movie theaters. Broadcast television will begin this weekend, and the spot will appear on the Internet tonight.
Agency: BMF Sydney
Executive Creative Director: Warren Brown
Art Director: Jed De Pyper
Copy Writer: Kim Neidhardt
GAD / Account Director: Nick Garrett / Fleur Kennedy
Agency Producer: Mandy Payne
Director: Steve Ayson
Production Company: The Sweet Shop
Strategic Planner: Fabio Buresti
via www.harvested.com.au/
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