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Baleen women starring in commercials Burger King
Crispin Porter + Bogusky developed a new campaign to promote Western Whopper sandwich network of fast food Burger King. They offer to release the inner cowboy, who is inside each.
Cowboy style campaign prompted the name of a sandwich: the agency decided that each of us has kobvoy, finds freedom when a person eats a sandwich. Display the "cowboy way out" by the whiskers sprouting in those who ate the Western Whopper.
Tagline campaign: «Bring out your inner cowboy, cowboy» - «Open up inner cowboy, cowboy»
The first movie, not having any story, explains the idea - shows the effect of the Western Whopper and character Network BK - «King».
In the second clip, two men during a lunch break in the office enjoying sandwiches, watching with satisfaction the growth of a mustache.
In the third spot two blonde female member of a fictional university society Phi Alpha Zeta with stupid white mustache looking at his girlfriend, who is going to eat Western Whopper. At the girlfriend, too, grow a mustache, but black. Blondes emit a cry of horror: "You are not a real blonde!».
The campaign consists of three 30-second and three 15-second spots that will be broadcast on the most essential ratings and US cable channels - ABC, NBC, CBS, CW, Fox, MTV, Cartoon Network and Fox cable; radio spots, print advertising with footage from movies and promo site petmoustache.com.
The site visitors are encouraged "to release the inner cowboy," and uploaded the photo to attach to it a mustache that will grow with proper care.
Agency: Crispin Porter + Bogusky - Miami
Chief Creative Officer: Alex Bogusky
Creative Director: Bill Wright, Rob Reilly
Senior Copywriter: Donnell Johnson
Senior Art Director: Jason Ambrose
Production Company: Biscuit Filmworks - Los Angeles
Director: Aaron Ruell
Executive Producer: Eric Stern
Producer: Tracy Broaddus
Editorial Company: Rock Paper Scissors - Los Angeles
Editor: Chan Hatcher
Music Company: Beacon Street Studios
via www.petmoustache.com/
Cowboy style campaign prompted the name of a sandwich: the agency decided that each of us has kobvoy, finds freedom when a person eats a sandwich. Display the "cowboy way out" by the whiskers sprouting in those who ate the Western Whopper.
Tagline campaign: «Bring out your inner cowboy, cowboy» - «Open up inner cowboy, cowboy»
The first movie, not having any story, explains the idea - shows the effect of the Western Whopper and character Network BK - «King».
In the second clip, two men during a lunch break in the office enjoying sandwiches, watching with satisfaction the growth of a mustache.
In the third spot two blonde female member of a fictional university society Phi Alpha Zeta with stupid white mustache looking at his girlfriend, who is going to eat Western Whopper. At the girlfriend, too, grow a mustache, but black. Blondes emit a cry of horror: "You are not a real blonde!».
The campaign consists of three 30-second and three 15-second spots that will be broadcast on the most essential ratings and US cable channels - ABC, NBC, CBS, CW, Fox, MTV, Cartoon Network and Fox cable; radio spots, print advertising with footage from movies and promo site petmoustache.com.
The site visitors are encouraged "to release the inner cowboy," and uploaded the photo to attach to it a mustache that will grow with proper care.
Agency: Crispin Porter + Bogusky - Miami
Chief Creative Officer: Alex Bogusky
Creative Director: Bill Wright, Rob Reilly
Senior Copywriter: Donnell Johnson
Senior Art Director: Jason Ambrose
Production Company: Biscuit Filmworks - Los Angeles
Director: Aaron Ruell
Executive Producer: Eric Stern
Producer: Tracy Broaddus
Editorial Company: Rock Paper Scissors - Los Angeles
Editor: Chan Hatcher
Music Company: Beacon Street Studios
via www.petmoustache.com/
