Large companies often call the same goods to different countries in different ways. If you have long and unsuccessfully looking for the foreign store some goods, it is possible that he in this country is "under a pseudonym."The website
offers an opportunity to learn what world-famous brands vary in other countries, their names and the reasons why it happens.
The first restaurant of Burger King appeared in the U.S. in 1954, after which the institution under that name began to spread around the world. However, before entering the Australian market executives found that in this country there is already a brand with that name. So in Australia for restaurants Burger King was coined a new name Hungry Jack's.
Unilever Axe brand founded in France in 1983, however, in some countries the name has already been occupied by other brands. In addition, in English-speaking countries the direct meaning of the word "axe" ("axe") to associate with the perfume was difficult. For distributing products in the UK, Ireland, Australia, New Zealand and China, the firm took the name of the Lynx (Latin: lynx).
The brand Danone was founded by Spanish pharmacist Isaac Carasso. He named the brand in honor of her son Daniel (Danone — his family nickname). When entering the US market, the leaders of the company decided to make the brand name more "American" — Dannon. The former name of Americans are pronounced incorrectly, dividing it into two words — "dan" and "one". So, being in the States, don't be surprised the unusual name of a familiar product: this is not a bug.
As Axe (Lynx), Rexona is a brand of Unilever. In the UK this brand is known as Sure in USA — Degree in Japan — Rexena in South Africa — Shield.
The record for the number of renaming has become the brand of Mr. Clean. Almost every major country in this tool has its own name. Here are just a few: Mr. Clean (USA, Canada), Meister Proper (Germany), Monsieur Propre (France), Maestro Limpio (Mexico and Latin America), Mastro Lindo (Italy). And here in the UK and Ireland known as just Flash.
Procter&Gamble manufactures Crest toothpaste since 1955. In Germany, Poland, Bulgaria, Ukraine, Russia and some other countries it is called differently — Blend-a-med.
Dove chocolate can be purchased in most countries around the world, but the same product in the UK, Egypt and India is called Galaxy.
The candy bar was originally called Raider and was the first to manufacture in the UK in 1967. In 1979 the product was imported into the United States under the name Twix. But in many European countries, chocolate is still sold under the brand name Raider.
Company Walkers was founded in the UK in 1948. In 1989, Pepsi-Co, manufacturer of Lay's potato chips, purchased Walkers. After that, the English chips changed the design, but the name kept — Walkers.
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