Paranoid running from myself and of black Mercedes

Agency Contrapunto designed rollers for Mercedes A-class, which was taken to the human unconscious.

Monochrome dramatic spot, shot in the best tradition of psychological thrillers, sends the audience the main idea of ​​the campaign - the decision to buy Mercedes A-class adopted gradually in the depths of the soul, unbeknownst to man: «You have already decided» («Have you decided"). < br />
The plot is: A man suddenly appears to him that someone was watching. Black Mercedes A-Class follows him everywhere, scaring him and causing panic in the dark. He can not stand the nerves, he runs into a phone booth to call the police, but the machine suddenly calls himself and gloomy voice on the phone says:


- Listen to me. It's not the car follows you. That you follow the car.








Agency: Contrapunto, Spain


Creative Director: Jaime Chavarri
Art Director: Clara Hernández
Agency Producer: Javier Díaz
Production Company: Agosto
Director: Hugo Menduiña
Executive Producer: Rafa Montilla
Line Producer: Theresa Lucas
DP: Santi Peyrona
Post-production: Infinia
Music: Dr. Alick
Sound: Infinia


via adme.ru