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Public organization Transport for London, Think! Road Safety in London and the Mayor of London have teamed to create a movie "The day you went to work," aiming to ensure that citizens do not lose sight of in normal situations on the roads.

The video is not new, it was broadcast in the London cinemas and on television in the past year, and even won the Epica, but passed without due attention to it advertising the public.


60-second spot shows a man who is going to work in the morning, doing what makes every morning - the usual household rituals. However, the work he did not get - in ordinary moments wedged into the car door, which was opened just before the motorcycle young man.



Voice-over:

"Alarm clock that wakes you always; person that you are always pretty; towel that you leave on the floor; sock that you can never find; tie that you are forced to wear; a bill that you forgot to pay; Flakes that you will never eat up; plant that you never watered; girl you kiss before leaving; the street where you live many years; a machine that never goes; Shop, which is always closed; chair that is always here; mothers who accompany their children to school; door that you saw too late; lantern, which you threw; legs that never again do not serve; the day you went to work ... »




Tagline: "The largest number of accidents happen during normal travel. Ride through the streets, you know, as accurately as for those in which you were not ».



Agency: M & C Saatchi - UK
Copywriter: Curtis Brittles
Art Director: Will Bate
Production Company: Gorgeous Enterprises - London
Director: Vince Squibb
Producer: Spencer Dodd
Editorial Company: The Quarry - London
Editor: Johnny Scarlett
VFX: Moving Picture Company - London



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