The dog - in Congress, the cock - the presidency. Young US is preparing for elections Bashny.Net

Young Americans persuaded to vote in political elections for a bag of leaves, a plate of stew and sweet spice. These and other countries have offered candidates irresponsible youth, ignoring the elections, Advertising Council and the Federal Voting Assistance Program.Reklamnaya campaign Pay Attention & Vote («Notice and vote") was launched in the summer of last year and timed to coincide with elections to the Senate. In various media - TV, press, internet, "outdoor advertising" - there were calls to vote for candidates mystified. In the traditional manner of political advertising, with all the familiar cliches as future senators moved dog, frozen beans, broken safe, a ceramic rooster and other items. Supporters of the "candidates" with enthusiasm and conviction in the frame talked about as a potential "senator" has changed their lives, as it works effectively, it will build a bright future.

All campaign materials sent to the site PayAttention.org, which disclosed the intrigue Posts:


"If you do not vote, then who do you choose? The truth is that you influence the outcome of elections, regardless of whether you vote or not. If you do not think and do not have voted decent - it means you've helped someone else. What if this "someone else" completely devoid of qualities of a leader that if, say, the package leaves or ceramic rooster? ».

























The target audience of the campaign - Americans aged 18-24. This age group, according to research prevails among those who ignore the elections.

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