Do not be a sheep, even if you're a sheep! - Calls on the alternative radio advertising

McCann Erickson, Geneva embodied in the slogan printed radio Fréquence banane «Do not follow the herd»

"Stand out, whether it is not like everyone else, listen to different music!" - Intended to convey a message of slogan radio Fréquence banane «Do not GO with the flow». Creators agency McCann Erickson, Geneva embodied the concept of alternative radio on its own. Tagged represented the most natural sheep who refuse to be like all the sheep in the herd, preferring to stand out. For example, try on the image of Bob Marley, Marilyn Manson, the band members and Daft Punk Kiss. So, do not have to live with the sheep, to be like sheep, and do what they do all the sheep, even if you ... sheep.


















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