Sleepy beasts nicer sleep. Endemic yawning in advertising Buenos Aires Zoo

Making a touching ad zoos God himself commanded. Because nothing causes so much human emotion and desire to die in the place of happiness, how many cute little animals.

Buenos Aires Zoo, the rights to which belong to creative services agency Del Campo Nazca Saatchi & Saatchi, uses this feature of human psychology in full.

In 2005, for example, Buenos Aires Zoo and Del Campo Nazca released quite heartbreaking movie about the separation of polar bears and monkeys.




This weekend started a new advertising campaign: the zoo moved to the non-stop operation. The logic at the TV commercial and prints is very simple: the beasts are now working at night; so do not get enough sleep; in the daytime they yawn. A yawning animals are much touching usual.




















A year ago, the Johannesburg Zoo announced the clock work is not so good.




A selection of the most touching, sentimental and tear rolls.


via / kreativnyj_obzor / 2007/09/04/20038 /