Ronaldinho taped newspapers in advertising Nike.

The Argentine branch of BBDO has developed a very attractive guerrilla campaign for the iconic brand of sportswear and footwear Nike.



Rethinking format firewall, an incredible sense of artistic collage insight into the nation and publicity, as well as traditional Brazilian love of football - all this, and beyond that. brought the project «Papershow» Brazilian agency BBDO Buenos Aires for the national campaign, Nike Football Grand Prix Clio Awards 2007 in the category of Innovative Media (Custom Media).

Collage of newspaper on the surface of the firewall (this collage, and not fotoshoperskaya imitation on a firewall) - not a sight for the faint hearted Russian advertisers. Just want to bite his nails, elbows, and want to tear your hair in Brazil, where "this unprecedented abundance of ideas».




Nike Spirit is so clear and simple that practically any creative team can pick up and carry it to the masses without losing the way of anything of value to the brand and its consumers. That agency BBDO, Buenos Aires has developed an excellent guerrilla campaign that not only stands out, not only low cost, but also made in the spirit of the brand. Truly - strong brands to inspire agency creative feats!














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