The rollers, which should be heard

These works are losing 90% of sense when viewed without sound. Spots with stunning Audio dubbing - countless, but those who need to hear - not so much. We collected examples of virtuoso creatives hearing potrebiteley.Bang & Olufsen - Learn To ListenSnyat TV movie where the main character - a sound, not a picture, not always a virtue, even the masters of the genre. Novice filmmakers Shammasian brothers did. Two years ago, in 2005, their movie «Learn To Listen» for the European manufacturer's elite speaker Bang & Olufsen has collected a solid crop of awards young filmmakers from New Directors Showcase reel-2005 to Cannes "cub» Cannes Young Director's Award.



Honda - ChoirDvuhminutny video, according to the creators, had to stand in line with the landmark advertising Honda «Gear» (The Cog) - movie, which took more prizes at the International Advertising Festival than any other ever invented on earth. The video shows the choir, which is voiced by the work of the new Civica, all that hear the driver, when sitting behind the wheel of a car.



Audi - In CrescendoAvtomobil rides along the row of bottles and touching each small "spikes", fixed to the body, takes the "Turkish March" by Mozart. Extraction technology different notes of the bottles is simple - the sound of the water level is regulated. To make the product, needed 600 glass "musicians" who are scattered at a distance of 1 kilometer. The shooting took place in Cape Town (South Africa).



Mercedes-Benz - Sounds Of SummerKannskoe gold in 2005.

Skoda - GiggleSkoda «lets" viewers behind the scenes: video reveals the secrets of the production of the new CAR. Instead of noise, rattle, squeak and other unpleasant sounds that usually accompany the assembly machines, the "factory of happiness» Skoda was laughter, cries of happiness, contented purr and smack. The actual assembly process preukrashen only scale.



SOS - MorseUchastniki clip from a woman dancing step, before the chorus of children transmit the same message «dot-dot-dot, dash-dash-dash, dot-dot-dot» in different variations. And the closer to the end of the spot, the louder the sound, it infused new voices, and worse weather - all completed with lightning, storm and rain, symbolizing the disasters to which humanity is the planet.



Greenpeace - BreathPublicis Mojo showed bewitching breath of the ocean in the video for GreenPeace. Pictures tide voiced by someone else even breathing, it makes a huge impression. The video of the audience creates the feeling of something sacred and immense.



Magnum - 5 SensesReklamnaya campaign for five new limited edition flavors Magnum took place only in movie theaters, so the commercial was not supposed to give a great movie. But the task was more difficult to advertising specialists: his masterpiece they had to fit in 30 seconds.




See also: Creative review - The use of classical music in advertising

via / kreativnyj_obzor / 2007/08/22/19843 /