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Red, green and striped yachts in the new video of "Beeline"
From September 10, 2007 "Beeline" launched a new image campaign that focuses on the business segment.
As described in the company's website, the creative idea of the campaign - Regatta - continues the theme of last year, which was a central element of branded yacht "Beeline».
Regatta has become a metaphor for the intense struggle that always accompanies those who want to succeed in business. Coherence team time information received, the modern tools of work - this is what helps to achieve victories, both in sailing and in business.
Creative idea proposed by the agency Lowe Adventa. Filming took place in Portugal movie (Cascais, a suburb of Lisbon) in August 2007. Directed by Michael Buckley.
via / creativity / 2006/09/21/9571 /
As described in the company's website, the creative idea of the campaign - Regatta - continues the theme of last year, which was a central element of branded yacht "Beeline».
Regatta has become a metaphor for the intense struggle that always accompanies those who want to succeed in business. Coherence team time information received, the modern tools of work - this is what helps to achieve victories, both in sailing and in business.
Creative idea proposed by the agency Lowe Adventa. Filming took place in Portugal movie (Cascais, a suburb of Lisbon) in August 2007. Directed by Michael Buckley.
via / creativity / 2006/09/21/9571 /