Roy Awards Advertising Festival demonstrated outstanding advertising copywriting Bashny.Net

Swedish Festival Roy Awards, which specializes as a festival for directors and art directors, copywriters shows that the contribution to the success of the campaign is much more modest than we used dumat.Mnogih copywriters can "touch" an approach to their work, as the festival emphasizes that all or nearly all depends on the ideas Productions.


For example here is the text of the alleged copywriter for the famous movie Guinness Srufers:



"Some surfers are looking at the sea. They run to the water and swim to the big wave. In pekshote shows a glass of Guinness ».
The authors deliberately show plain text, to emphasize the importance of the work of the director. Tagline: An Award show for great directors.





Ostensibly text copywriter to roller Sony Balls:

"It starts with the presentation of the hill. Several balls start to slide down. Then more balls roll down. All stops on pekshote with Sony TV ».



And in this video, the agency says Sony idea with balls and client, oddly enough, takes her!

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