Agency Grey Moscow has developed a new TV spot for the brand Coldrex, owned pharmaceutical group GSK.I stop again. Where there are people who in their temperament and character are very different from each other. However, as in the previous TV campaign, they find understanding ... through Coldrex, effective against the symptoms of colds and flu. After taking Coldrex, you have the next day feeling good, so good that others hardly believe that you have a cold.
How to tell the agency website, this is the second video, created by Grey Moscow agency for brand Coldrex. The first television campaign (video below) was not just a success, it has received wide resonance among consumers and dialogues from this TV commercial, they say, went to the people.
For video shooting in Moscow was invited director Joe Kelly (Joe Kelly), who created the site on an excellent creative atmosphere that the actors played easily and naturally. It should be noted that the actors were, in addition to Russian, to play another five European languages, as the Russian representative office of GSK coordinating advertising campaigns for the entire Central and Eastern Europe.
The movie "Stop" was aired on national TV channels first, CTC, Home, TNT, Channel 5. Mediarazmeschenie implemented agency MediaVest.
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