"Mail of Russia" sang chansons for elderly residents of Central Russia (Moscow not to look!)

Advertising agency "Instinct" has developed a campaign to promote joint services JSCB "Svyaz-Bank" and "Russian Post" "Contribution to mail».
Prepared for creative video and radio spots, layouts for print media.

The advertising campaign is held in October and November 2007 in 13 regions of Russia. It involves regional television, radio and the press.

How to tell the agency website, are the suggestions that customers can arrange a term deposit in "Svyaz-Bank" through the post office. The first is a proposal addressed to investors aged 45 years and older with an average income, living in small towns and rural areas. The advantage of this service is that mail is close to home, people often visit her and trust her as a state structure in which their money nothing will happen.












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