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Lose weight and become unfashionable
The campaign for a light yogurt Nestle Diet Yoghurt raises an interesting insight - if you do lose weight, you have to imagine what nonsense you wearing?
Agency CumminsNitro (Australia) showed smart and beautiful people in outdated clothes - they lost weight, but it was nothing to wear. The decision is interesting in terms of the creative industry by the fact that essentially emphasizes the disadvantages that may arise with a positive effect on the product.
Slogan: Fit into your old clothes (~ Get fit your old clothes).
via # image4581455
Agency CumminsNitro (Australia) showed smart and beautiful people in outdated clothes - they lost weight, but it was nothing to wear. The decision is interesting in terms of the creative industry by the fact that essentially emphasizes the disadvantages that may arise with a positive effect on the product.
Slogan: Fit into your old clothes (~ Get fit your old clothes).
via # image4581455
