As a baby in water

New Zealand Water Safety Foundation has launched a social campaign Swim For Life, urging people to learn to swim. When a person lives on a hot island, it - a severe need that you want to attract attention and to act, as in other areas, not in the standard way.


Oakland branch of Lowe held to attract attention and a little eerie parallels - adults who can not swim, compared with babies and their helplessness in the water.

Illustrates the idea of ​​an interesting trick: in water is very scenic pictures show children in diapers, puzzled struggling in the water. However, on the other hand - from the air - it is adults who just do not know what to do and how to fight for their lives.




Tagline: «If you've never learnt to swim, you're like a baby in the water» - «If you've never learned to swim, you are like a child in the water».



via adme.ru