Small changes have led to big changes in advertising Scion tC

North American agency ATTIK has developed an advertising campaign for the "youth" division Toyota - cars Scion.
Creative director Simon Needham says, "The main idea of ​​the company was based on the fact that 2008 tC has undergone several small but significant changes. To bring them to the attention of the audience, we offer them practice with regard to changes »

Rollers in the campaign "Change / No change" - is part of a campaign ATTIK's 2008 tC, in which each element shows that even small changes can play a big role.

As reported, in recent months it has already been developed and printed a spectacular outdoor advertising, unique branded goods shelves and online campaign.






via adme.ru