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Dortmund Philharmonic wrote a poem black from the fire and passion
The agency Jung von Matt / Elbe has created a new video for the Dortmund Philharmonic. «Black Poem» («Black Poem") will be launched before the start of the new season 2008/2009. "Poem Black" has replaced the "red." Previous season Jung von Matt and the Konzerthaus Dortmund made a magnificent movie «Symphony in Red», in which the main role was played by blood, dancing to the beat of the incredible composition of the Turkish pianist Fazil Say. The video won several awards at the Eurobest, LIA, Andy, ADC Awards and Clio (including for the animation) and has a good chance in Cannes.
The purpose of the two-minute passionate and poetic "Black poem" - to draw attention to the Philharmonic, to tell about the musicians who will be performing in it for the new season and, of course, to increase ticket sales.
For quite a long by the standards of television advertising time period is transferred to the viewer abstract, emotional reality of fire and music, symbolizing, as described at the agency site, throes of creation composers, dividing the audience with his soul. "The creative ups and downs, times of stagnation, the birth of the idea, its rejection and the outbreak of a new inspiration. From the first glimpse of the future of the product before it is completed, we will follow the musical idea. Until then, until she explodes musical and visual hell ... and the closing tagline, "The fire is burning. '" It describes the movie «Black Poem» by its authors.
Music, play a major role in the spot market on a par with the visual solution, as in "Symphony in red tones," written and performed by talented Turkish composer Fazil Say, famous for his virtuoso explosive and very passionate style.
The video can be seen on the website konzerthaus-dortmund.de, as well as on the big screen in the lobby of the Philharmonic. On television broadcast spot planned for the period from June to September.
via # image846355
The purpose of the two-minute passionate and poetic "Black poem" - to draw attention to the Philharmonic, to tell about the musicians who will be performing in it for the new season and, of course, to increase ticket sales.
For quite a long by the standards of television advertising time period is transferred to the viewer abstract, emotional reality of fire and music, symbolizing, as described at the agency site, throes of creation composers, dividing the audience with his soul. "The creative ups and downs, times of stagnation, the birth of the idea, its rejection and the outbreak of a new inspiration. From the first glimpse of the future of the product before it is completed, we will follow the musical idea. Until then, until she explodes musical and visual hell ... and the closing tagline, "The fire is burning. '" It describes the movie «Black Poem» by its authors.
Music, play a major role in the spot market on a par with the visual solution, as in "Symphony in red tones," written and performed by talented Turkish composer Fazil Say, famous for his virtuoso explosive and very passionate style.
The video can be seen on the website konzerthaus-dortmund.de, as well as on the big screen in the lobby of the Philharmonic. On television broadcast spot planned for the period from June to September.
via # image846355
