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Celestial advertising
In the world of Creative in the last two or three years there has been very clear trend of a particular displacement of attention from Western-style advertising advertising vostochnuyu.Eto easily explained. First, against the background of general interest to Asia, and secondly, on the background of rapid economic growth in the region, and thirdly, because of the amazing culture and aesthetics, the waves are so many people, and fourthly, because of the unique identity creativity and distinctiveness produced there. Agency of the East went almost ideal way to perfection, taking the foundation from the West and "pereperev it on home style" (review on the specifics of creativity from around the world read here). The result is neither an incomparable "Asian creative", to which the Website is not addressed only once.
Singapore and Thailand have long deserved glory of the most creative countries in Asia. Singapore agency known prints with very interesting and unique graphics solutions, and Thailand - the factory of the frostbitten television creative, captured the professional community has its unusual five years ago (see also the two main portfolio of Thai filmmakers - and Sornsrivichaya Petchuvana).
And this year, for the first time in its history, such attention to their advertisements drew China, with trembling waiting for the opening of the first Olympic Games in China. That, too, by the way, has contributed to the success.
Of course, in recent years China if successful international advertising forums, but not in such quantity and quality, in which it happened in the 2008th. This year's Cannes agency 180 / TBWA China brought the first Golden Lion to offset their country. Triumph has gone through a series of prints Adidas to support the Chinese Olympic team. Rollers started in conjunction with New York's Studio Psyop and sort out a bit with emotion, the jury at Cannes is not appreciated, but the prints produced the most favorable impression.
The socialist pathos, it would seem, overflowing advertising the country had only just left the utopian idea of communism and has a lot of baggage "red" heritage. But, as in the case with the industry and the economy, creative citizens of China quickly enough to deal with it. Although sometimes they are still "hit", such as in the case with the recent roll for the Olympics.
In most other cases, however, the Chinese creators can easily joke inherent in the Asian manner, can make a graceful glamor can strictly and in the case to draw attention to social problems.
But in general, creative print advertising is common in China, much more than television. Both China and Russia this year have won the 27th place in terms of movies, got in Cannes short list - two spot. No, "food spots" on the screens of China, as well as on the screens of our vast country, enough, but the most noticeable in the rest of the world is Chinese prints. What it is also very simple and logical explanation - the history and tradition of Chinese fine art, considered one of the finest in the world. And calligraphy, requiring a steady hand, boundless patience and knowledge of thousands of laws that separate art.
In recent years, the most striking works in the direction of Chinese weaving traditions image with advertising messages introduced agency Wieden + Kennedy Shanghai and DMG Beijing for the same client - for Nike
Very good creatives China manages to PSAs , which is the total mass of creative international level "out" quite a lot, almost half. It is basically a very seasoned not terrible, no sows panic and disgust, and not pretentious. Prints for WWF and other public funds differs efficiency and clarity in the transmission of messages about a particular issue and the way to resolve it.
Other printed advertising in China
(three prints - a parody of one of the most awarded campaigns last year, series of prints for Clima Bicycle Locks i> ) < / i>
Alternative Media
via # image4968755
Singapore and Thailand have long deserved glory of the most creative countries in Asia. Singapore agency known prints with very interesting and unique graphics solutions, and Thailand - the factory of the frostbitten television creative, captured the professional community has its unusual five years ago (see also the two main portfolio of Thai filmmakers - and Sornsrivichaya Petchuvana).
And this year, for the first time in its history, such attention to their advertisements drew China, with trembling waiting for the opening of the first Olympic Games in China. That, too, by the way, has contributed to the success.
Of course, in recent years China if successful international advertising forums, but not in such quantity and quality, in which it happened in the 2008th. This year's Cannes agency 180 / TBWA China brought the first Golden Lion to offset their country. Triumph has gone through a series of prints Adidas to support the Chinese Olympic team. Rollers started in conjunction with New York's Studio Psyop and sort out a bit with emotion, the jury at Cannes is not appreciated, but the prints produced the most favorable impression.
The socialist pathos, it would seem, overflowing advertising the country had only just left the utopian idea of communism and has a lot of baggage "red" heritage. But, as in the case with the industry and the economy, creative citizens of China quickly enough to deal with it. Although sometimes they are still "hit", such as in the case with the recent roll for the Olympics.
In most other cases, however, the Chinese creators can easily joke inherent in the Asian manner, can make a graceful glamor can strictly and in the case to draw attention to social problems.
But in general, creative print advertising is common in China, much more than television. Both China and Russia this year have won the 27th place in terms of movies, got in Cannes short list - two spot. No, "food spots" on the screens of China, as well as on the screens of our vast country, enough, but the most noticeable in the rest of the world is Chinese prints. What it is also very simple and logical explanation - the history and tradition of Chinese fine art, considered one of the finest in the world. And calligraphy, requiring a steady hand, boundless patience and knowledge of thousands of laws that separate art.
In recent years, the most striking works in the direction of Chinese weaving traditions image with advertising messages introduced agency Wieden + Kennedy Shanghai and DMG Beijing for the same client - for Nike
Very good creatives China manages to PSAs , which is the total mass of creative international level "out" quite a lot, almost half. It is basically a very seasoned not terrible, no sows panic and disgust, and not pretentious. Prints for WWF and other public funds differs efficiency and clarity in the transmission of messages about a particular issue and the way to resolve it.
Other printed advertising in China
(three prints - a parody of one of the most awarded campaigns last year, series of prints for Clima Bicycle Locks i> ) < / i>
Alternative Media
via # image4968755
