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Roller coaster jeep
Bashny.Net
The agency Cutwater San Francisco after a long break, has launched a new video campaign «Have Fun Out There» for Jeep.
Campaign with name roughly means "Have fun out there," began last summer. Then one of the iconic US automakers radically changed the course of communication with the consumer, declaring mainly in the car «fun». For many years, assuring potential buyers that any Jeep will conquer the mountain Sierra Nevada, the company suddenly started talking about the fun and joy that gets the owner driving this car in the lungs trips to rest and amusements.
Jay Kuhnie, director of Jeep communications: «This trend does not mean that the brand is now distancing itself from its history, it only emphasizes its contrary. I agree that it is not so much a change as a new emphasis on the fact that Jeep means to people, and what feelings it gives to its owner: the idea of fun. Advertising focuses on the fact that our cars mean emotionally, and it's more universal idea - Jeep may not only be an SUV, but "nadorozhnikom", "naplyazhnikom." You can conquer the peaks in the Wrangler or just sit there in the parking lot after a hard day. This is what Jeep allows you to do ».
The new roller for Wrangler called «Rollercoaster» (the so-called attraction in the United States, which we used to call the "roller coaster") and continues the job. The idea of the video - to show that the fun derived from riding in a jeep on the road, absolutely identical to the emotions that we receive, riding the rides, breathtaking.
Other videos kampaniiLesnye beasts also pleased to release of the new Jeep Liberty
View from the Grand Cherokee: Circle bull and deer
Jeep fell into childhood and climbed into the sandbox
Enjoy outside the machine
via / creativity / 2007/08/01/19206 /
Campaign with name roughly means "Have fun out there," began last summer. Then one of the iconic US automakers radically changed the course of communication with the consumer, declaring mainly in the car «fun». For many years, assuring potential buyers that any Jeep will conquer the mountain Sierra Nevada, the company suddenly started talking about the fun and joy that gets the owner driving this car in the lungs trips to rest and amusements.
Jay Kuhnie, director of Jeep communications: «This trend does not mean that the brand is now distancing itself from its history, it only emphasizes its contrary. I agree that it is not so much a change as a new emphasis on the fact that Jeep means to people, and what feelings it gives to its owner: the idea of fun. Advertising focuses on the fact that our cars mean emotionally, and it's more universal idea - Jeep may not only be an SUV, but "nadorozhnikom", "naplyazhnikom." You can conquer the peaks in the Wrangler or just sit there in the parking lot after a hard day. This is what Jeep allows you to do ».
The new roller for Wrangler called «Rollercoaster» (the so-called attraction in the United States, which we used to call the "roller coaster") and continues the job. The idea of the video - to show that the fun derived from riding in a jeep on the road, absolutely identical to the emotions that we receive, riding the rides, breathtaking.
Other videos kampaniiLesnye beasts also pleased to release of the new Jeep Liberty
View from the Grand Cherokee: Circle bull and deer
Jeep fell into childhood and climbed into the sandbox
Enjoy outside the machine
via / creativity / 2007/08/01/19206 /
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See also
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