Bright and sad story of a life insurance Bashny.Net

The agency Ogilvy & Mather Bangkok won the Grand Prix in the category TV / Cinema at last this weekend festival Spikes Asia. This honor Thai creatives were awarded for the creation of a very light, joyous and sad at the same time commercial for Thai Life Insurance. Most are awarded the advertising director in the world - Thanonchai Sornsrivichai of practically the only known Thai Productions Phenomena - shot stunningly poignant three-minute story about a poor woman and her three foster children, she devoted herself with pleasure, enjoying each passing day with them.

In the video, the insurance company and creative people raise the question, which is to some extent concerned or worried about each person: What is the life that is lived, so that then do not be ashamed for the wasted years? What is a life that is worth it? The point is not in wealth, fame, or the duration of the life itself.

Thai Life Insurance on the example of secretly That and her children says that the good life - a life that you did everything you could.

Tagline: "We see" stoyaschest "every life."

Download video clip or view a list of the creative team

Text roller: ask if you ever yourself what life is "worth it"?

The name of this woman - the one. She is poor, her husband left her.

This kitty ... she has no family.

It Mak ... had polio.

This ... That he is a thief.

These children have one mother. That Mom. Who had married the children.

Mom That cancer. She had to live no more than two years, but she said: "I was lucky. I can do so in two years. "

She taught children that life is worth it, it is not prosperous life, not a life brimming with honor, not a long life. But life in which you are "standing man" and a life where you do other people's lives too, "standing."

Thai Life Insurance. We see "stoyaschest" every life. 8 in stock! 16 Comments

• 22 September 2009
• 16
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