I do not trust anyone, holding a candy Mini BIS

The Brazilian branch of Ogilvy & Mather and directed by Brian Billow decided to go in the footsteps of TBWA \ Chiat \ Day New York and Tom Kuntz in advertising chocolates and make a movie in the tradition of creative absurdity. Chocolate Bean Mini BIS, according to the concept so attractive for all that people are willing to go to any, even crazy, cunning. And the one who became the happy owner of a Mini BIS banks have to keep your eye every second.

In the video «Shoes» («shoes») people around a young man with chocolates took exactly a second out to steal candy, eat, and most of his enter into a state of stupor.

Tagline: "I do not trust anyone».

Download video clip or view a list of the creative team

Mini BIS - local Brazilian brand of chocolates, owned by Kraft Foods, the second-largest food concern. In terms of volume of production is second only to Nestle, the US is no equal Kraft. Ten days ago, Kraft Foods made a takeover bid for the famous British company Cadbury. The cost of the proposed transaction - more than 10 billion pounds.

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• September 18, 2009
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