Green Santa Claus in advertising chocolate Alenka

December 3, 2009 on the television will start the second phase of the advertising campaign of the Russian brand "Alenka", developed by Leo Burnett Moscow commissioned Holding "United confectioners┬╗.

Action already familiar to audiences of the family continues. At this time, "Alenka" will decorate the warmest and favorite family holiday - New Year. After all, during the winter holidays everyone wants to get a sweet gift with a lot of candy for everyone.

How to tell the agency website, the purpose of the new stage of communication - to attract a younger audience and support of family values, as well as the coverage range of categories, "Weighted candy" in which "Alenka" is more than eight varieties.

The new TV commercial advertising will be placed on the following TV channels: First, CTC, Home, NTV, TNT.

Agency: OOO "Leo Burnett┬╗

Creative Director: Michael Kudashkin

Strategic Planning Director: Natalia Fedorkova

Art Director: Olga Prokhvatilova

Copywriter: Natalia Pavlova

Account-director Tatyana Zaraiskaya

Account Manager: Diana Shahmametova

Agency Producer: Sergey Brezhnev

Head of Branding: Sergeeva Yuliya

Group Brand Manager: Larisa
Brand Manager: Olga Paskhina

Head of management categories and trademarks: Menzhulin Marina

Productions: Pacific Film

Producer (production-house): Elena Ovchinnikova

Director: Oleg Uzhinov

Composer: Dmitry Shumilov 2 in stock! 33 Comments
  • 4 December 2009
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