December 3, 2009 on the television will start the second phase of the advertising campaign of the Russian brand "Alenka", developed by Leo Burnett Moscow commissioned Holding "United confectioners».
Action already familiar to audiences of the family continues. At this time, "Alenka" will decorate the warmest and favorite family holiday - New Year. After all, during the winter holidays everyone wants to get a sweet gift with a lot of candy for everyone.
How to tell the agency website, the purpose of the new stage of communication - to attract a younger audience and support of family values, as well as the coverage range of categories, "Weighted candy" in which "Alenka" is more than eight varieties.
The new TV commercial advertising will be placed on the following TV channels: First, CTC, Home, NTV, TNT.
Agency: OOO "Leo Burnett»
Creative Director: Michael Kudashkin
Strategic Planning Director: Natalia Fedorkova
Art Director: Olga Prokhvatilova
Copywriter: Natalia Pavlova
Account-director Tatyana Zaraiskaya
Account Manager: Diana Shahmametova
Agency Producer: Sergey Brezhnev
Head of Branding: Sergeeva Yuliya
Group Brand Manager: Larisa
Brand Manager: Olga Paskhina
Head of management categories and trademarks: Menzhulin Marina
Productions: Pacific Film
Producer (production-house): Elena Ovchinnikova
Director: Oleg Uzhinov
Composer: Dmitry Shumilov 2 in stock! 33 Comments
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