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Monumental advertising
Often outdoor advertising acts as statues and monuments. Such advertising installations, structures or "construction", which is completely created for promotional purposes, the theme of this obzora.Chtoby celebrate its 25 anniversary, the British television channel Channel 4 set in the heart of London a huge monument in the form of figures 4 - company logo. The size of installation - more than 12 meters in height.
Experts JCDecaux cut down a single structure of ice to advertise beer Jupiler.
The most noteworthy in this design is that it also serves as a promotional refrigerator: stored in hollowed sockets on the sides of the bottle can be freely Jupiler on trial - and it always holodnenkoe!
Statue of vodka Absolut, stylized Oscar statuette, near the Kodak Theater Lon Angeles
Two days before the start of UEFA EURO 2008 games, adidas presented the stars of the tournament in the super-larger size. Group 17-meter welcomes players of all soccer fans at the railway station in Zurich.
Adidas Draft 2006:
Target held supermarket chain in Australia share on the sale of children's toys. Structures called "Big Hands» (Big hands) were installed in shopping malls.
The agency Jung von Matt Cut from cardboard figures 114 children and set them on the central area of Hamburg in the framework of the social campaign against AIDS.
"Monument goal" - installation BBDO Argentina for Nike.
In September 2007, views of London were replenished with giant sculptures of people with tattooing.
As part of the promotional campaign of the transmission London Ink Tattoo art, overlooking the Discovery Channel in crowded places in London were set skulptupy huge. Tattoos on the sculptures were designed by Louis Molloy, master of the transfer, which is known for having made tattuirovku for David Beckham and many other stars.
German Agency glow checked ambient-campaign for swimwear Blush under the slogan "Stop nudity!". A popular brand of underwear Blush spent socially-oriented campaign «Stop Nudism», wearing "naked" monuments in swimwear.
Advertising photo printers HP. Creatives picked excellent location for the "pillars", made in the form of a hole from the last man in the big picture.
The design of an energy drink Amp Energy produces electric energy which powers the neon sign.
The fact that Lipton Green Tea is really green, Cairo advertisers from JWT Cairo were able to convince even the color blind. And what else can be tea in green circles, shorn of green bushes?
The agency BMF Sydney has developed an impressive outer kostruktsii naked girls from 24,000 peaches for advertising of cosmetics Ella Bache.
The event received serious resonance in the city - people specially came to the Cañada to see the dolphins, and the Internet - in one YouTube-posted over 400 videos with footage of the event.
Once New Yorkers noticed on West 57th Street is something unusual. Furniture from IKEA, "centrally located" right on the bus. And next to no protection was observed. Bury - I do not. It's all the work of the creative agency Deutsch (included in the communications holding company Interpublic Group). An unusual event arranged on the occasion of the Week of Design in New York and is designed for 5 days - "good design can make everyday life better» («Good design can make the everyday a little better»)
And other designs:
via # image6091905
Experts JCDecaux cut down a single structure of ice to advertise beer Jupiler.
The most noteworthy in this design is that it also serves as a promotional refrigerator: stored in hollowed sockets on the sides of the bottle can be freely Jupiler on trial - and it always holodnenkoe!
Statue of vodka Absolut, stylized Oscar statuette, near the Kodak Theater Lon Angeles
Two days before the start of UEFA EURO 2008 games, adidas presented the stars of the tournament in the super-larger size. Group 17-meter welcomes players of all soccer fans at the railway station in Zurich.
Adidas Draft 2006:
Target held supermarket chain in Australia share on the sale of children's toys. Structures called "Big Hands» (Big hands) were installed in shopping malls.
The agency Jung von Matt Cut from cardboard figures 114 children and set them on the central area of Hamburg in the framework of the social campaign against AIDS.
"Monument goal" - installation BBDO Argentina for Nike.
In September 2007, views of London were replenished with giant sculptures of people with tattooing.
As part of the promotional campaign of the transmission London Ink Tattoo art, overlooking the Discovery Channel in crowded places in London were set skulptupy huge. Tattoos on the sculptures were designed by Louis Molloy, master of the transfer, which is known for having made tattuirovku for David Beckham and many other stars.
German Agency glow checked ambient-campaign for swimwear Blush under the slogan "Stop nudity!". A popular brand of underwear Blush spent socially-oriented campaign «Stop Nudism», wearing "naked" monuments in swimwear.
Advertising photo printers HP. Creatives picked excellent location for the "pillars", made in the form of a hole from the last man in the big picture.
The design of an energy drink Amp Energy produces electric energy which powers the neon sign.
The fact that Lipton Green Tea is really green, Cairo advertisers from JWT Cairo were able to convince even the color blind. And what else can be tea in green circles, shorn of green bushes?
The agency BMF Sydney has developed an impressive outer kostruktsii naked girls from 24,000 peaches for advertising of cosmetics Ella Bache.
The event received serious resonance in the city - people specially came to the Cañada to see the dolphins, and the Internet - in one YouTube-posted over 400 videos with footage of the event.
Once New Yorkers noticed on West 57th Street is something unusual. Furniture from IKEA, "centrally located" right on the bus. And next to no protection was observed. Bury - I do not. It's all the work of the creative agency Deutsch (included in the communications holding company Interpublic Group). An unusual event arranged on the occasion of the Week of Design in New York and is designed for 5 days - "good design can make everyday life better» («Good design can make the everyday a little better»)
And other designs:
via # image6091905
