How not to be deceived: 15 tricks supermarkets, of which you had no idea. Bashny.Net

Have you ever thought about what marketers, producers, owners and employees of the supermarkets are trying to deceive us and sell unwanted items? They are very good psychologists and they are aware of our habits, reflexes, and sometimes even a thought. Supermarkets knows how to sell an unpopular product or how to get you to buy 5 times more than you expected. Going to the big supermarket, the buyer always spend much more money than he had hoped. So what is the mechanism of manipulating people?

1. Paired products





Supermarket makes the choice for you, placing products such as beer, fish and chips and nuts close to you need to search for lost.

2. Family package





Manufacturers make you think that you can save if you buy a bag of peppers or 5-pound container of ice cream, but they just want you to buy a lot more than you can eat.

3. Search necessary





All the main types of products in the store are scattered in different parts: the milk in the same department, other meat, bread in the third, and so on. That's why you often buy a lot of unnecessary things and spend more money than expected.

4. The good old layout





Products that supermarkets want to sell, usually are at eye level, and those that are already selling well - above or below, well, on the lower shelves, you can see the items that can interest children.

5. "I need to fill it!»





The big supermarket, the more his truck. Cathay them in rows, buyers subconsciously willing to fill them to the top. Studies show that the large trucks make us buy a 19% increase.

6. Narrow passages





It is made specifically to the buyer, wandering through the narrow passage, could simultaneously see the goods on both the left and right sides of a series.

7. Watching us





Supermarkets are trying to turn ordinary consumers constant. To do this, they give different discount cards that will compel you to go exactly in this store, because you have to discount it.

8. Free probes





They can make buyers purchase goods, which they had just tasted, because I try to give only quality products.

9. Beautiful stands with products





When a customer sees a stand, he sees these products as promotional items, but it's just a beautiful shelves with products that the supermarket is trying to promote.

10. Impulsive buying





One of the most powerful tools that are used supermarkets - is a shelf near the cash registers. All who are in the queue, consider the adjacent bars and chewing gum, and often take them off the shelves.

11. "Fresh" products





To give vegetables and fruits fresh appearance, store employees were sprayed with water.

12. The smell of sale





The aroma of fresh bread or other intoxicating buyers of finished products and forces them to buy more and more.

13. Strategic choice of music





The stores usually plays a quiet and slow music to inspire buyers a sense of calm and confidence. If the store plays fast rhythmic music, the buyers would have merchandised much faster and instantly left the shop that the owners of supermarkets is not profitable.

14. Treacherous yellow tags





When a customer sees a yellow price tag, he thinks it will save, and the more the price crossed, so it is in this confidence. But often the supermarkets have not even thought to sell the goods on "old" prices.

15. Peeled and washed fruits and vegetables





Laziness is the same engine of commerce, as well as advertising. Studies show that the washed and peeled vegetables are at times more expensive than the original crude.

Knowing these tricks, you are no longer going to buy all sorts of rubbish. And do not forget that shopping should be fed only, otherwise your stomach and hunger also help you to make impulse purchases!

via takprosto cc