I'm sure many of you have noticed an interesting feature of many large supermarkets: worth to you only go for some chocolate or a bottle of water - you have to hand pull a huge truck products. Marketing course - this is a very tricky and clever science that is capable of forcing the buyer to buy goods, which he did not even planned. The most popular marketing methods known supermarket and look under the cut. Forewarned - is forearmed.
They force you to associate the color red with discounts.
Supermarkets often have hung outside advertising, where you can see the highlighted discounts. In our minds red price tag has long been associated with a decrease in prices. However, it should be careful - not always as colored price tags mean a bargain: the price can be reduced significantly or even at all times remain unchanged. But it is still a consumer to buy goods with such price tags because of the already established association.
They make too big truck.
Shopping carts were invented in 1938. The area of a conventional truck for the last 40 years has doubled. And almost always they are much more than a "market basket" of an average family. If we are taking a half-empty truck, purely on a subconscious level, we have a desire to fill it. As a result, you are buying more food than you need. Therefore, if you do not want to run for a long time to shop, better take the basket. So you kill two birds with one stone: save money and shopping bags will be easier.
Fruits and vegetables are usually found at the entrance to the store.
Researchers tested the willpower buyers. It turned out that it is enough to give a person the opportunity first to do what, in his opinion, "good", that then he began to actively go beyond their own limits. That is why the owners of supermarkets are laid out healthy fruits and vegetables right at the entrance: the more money the buyer will spend on useful products, the more he bought harmful products such as beer and chips.
They hide in the depths of dairy products store.
Sales professionals use a lot of tricks to make us buy more. Years of research have developed a lot of tricks that are used everywhere, and that we do not even guess. To illustrate more clearly, let's think about why milk - a product are most in demand, always located in the far end of the supermarket? And it's not that there is a fridge, but the fact that you want to search for milk you first walked past other products.
They create the illusion that their fruits and vegetables fresh.
Most supermarkets fruits and vegetables in produce department washed and polished to a shine. Moreover, they are often sprinkled with water, despite the fact that such they will rot faster. How Come? Yes, because people love everything fresh, and in the brain is associated with a shiny, wet surface. Also in supermarkets are specifically used certain substances to maintain appetizing appearance and color of fresh fruits and vegetables. In fact, the "fresh" fruits and vegetables that you buy in the supermarket, could be a month before the warehouse, then prolezhat still a couple of days in your refrigerator before being eaten.
They are trying to attract you with flowers.
Once you go to the supermarket, delights your senses smell the flowers and colorful fruit in the produce department. This automatically triggers hormone release pleasure "dopamine", and you are in the pleasant anticipation of shopping. From here to purchase even a step and half step. Council. Sniff and enjoy, but remember that you really need to buy. Pull out the light of day your shopping list and reread again.
They make you feel hungry.
Many supermarkets are pastries at the entrance. The smell of fresh baking activates the salivary glands, and you want to immediately buy this yummy. In addition, some supermarkets install small shelves, offering consumers taste a particular product. Always surprised at the number of people who buy goods just because they feel obligated or hungry. Remember, you owe nothing to nobody, and to avoid the "hungry" buy better snack before going to the store.
It forces you to walk everywhere.
These essential products, such as bread, milk and eggs are scattered throughout the store, so that you walked around it a little longer on the road making a spontaneous hasty purchase. Are you sure you can choose your itinerary at the supermarket. In fact, experts in their field specially thought of everything to on the way to the cherished goal you'll meet plenty of temptations. Therefore shelf with dairy products never placed at the entrance, otherwise you could handle too quickly and leave without two dozen relevant details.
They make you think that you go fast, when in fact it is not.
They spread the floor tiles in the shallow parts of the more expensive that your truck rattled loudly. So you think that you go faster, so unconsciously slow down and spend more time on the road department.
They have developed a formula of "left-right».
Since most supermarkets works - so-called law of the right hand, when the movement of visitors arranged counterclockwise. In this case, the buyer, moving around the store, all the while turning left, and his eyes often falls into the middle of it right wall. It is in this place is the so-called golden shelves, and on them - or the most expensive products or products with expiring.
They confuse us complex prices.
We all know the old trick: 0, 99 always seems much less than 1, 0 Subconsciously penny grows to giant size savings, and a hand reaching for the coveted "freebie". In the same direction are working bold crossed the old price, often written in a smaller font, and dedicated new. Either brain processes this information as a picture, and not as an arithmetic problem. And in the end you take too much for you thing to "save". Council. Think! Do not be lazy to deduct the new price of the old. Sometimes the result will amaze its insignificance.
. They use your children.
Perhaps it is inevitable. Every parent will have to go through a rite of passage: go to the store with baby and bear all his whims, requests for buying chocolates, new cereal, candy ... And well, if it will cost only tears, but that are not excluded from these tantrums wallow on the floor and wild cries. Yes, children are easy hiking past the colorful storefronts.
They hide from you cheaper goods.
Have you ever noticed that all the expensive item is on the middle shelf of the counter, just at the height of your eyes? This is to ensure that you first saw the most expensive commodity. Next comes the calculation of the psychology that you have decided that the goods on the shelves that are higher or lower, lower quality (although this is usually not the case). Today, however, this is the place "under the sun" win "untwisted" brands, as their products bring big profits.
They offer their "pair of goods".
All love couple. And in the supermarket. The so-called related products always put close to the main. Next to the beer - chips or bags with dried fish close to the liver - juices or sodas, near the shirts - ties, etc. All for you to buy more.
They sell meat and fish on the white walls.
Meat and fish are often sold on a white background to look fresh. A visual tricks such as wooden shelves and atmospheric lighting make people spend more.
They appeal to your greed.
It seems that the flow of promotion shall simply inexhaustible. Buy a shampoo and the second was a gift. Great deal! But before you buy shampoo, think about whether you need it or will gather dust for 3 months? Buying two products at a lower price, there is little you win, but supermarket sales turnover increases. In addition to reduced prices usually sell stale or expired goods.
They paint the walls in warm colors to make you linger in the store longer.
Warm colors are lured and forced to contemplate. Studies have shown that people for a long time choosing what to buy fruit juice, so these series painted red.
. They put the music that you spend more.
Music also plays an important role in an attempt to "roll out" you to purchase. The next time you find yourself in a shopping center, close your eyes and listen. You've probably heard the melodious music, which is also part of the strategy. Under this kind of music we subconsciously slows down, stop for a long time at the counter and looked at the goods. Supermarkets twist light hits, improving mood, in order to encourage you to make "impulse buying", which was not on your list.
They have an army with all small things at the cash register, you do spontaneous purchases.
At the cash register can be seen even more goods, which belongs to the category of so-called "spontaneous purchases." Bars, cheap magazines, gum, mints and soda ... Last Chance supermarket to get you to spend money. Usually at the checkout stand shelves with chocolates, you are likely to take as a reward for a long shopping. View and select these products you will in any case - it must somehow pass the time in the queue. And against the backdrop of the "big" purchases, buying gum or the bar "on track" for polkopeyki money is simply not perceived by us as such.
They tied you to her by a discount.
But paying at the checkout you habitually pull out a discount card. Small discount tightly bind you to this supermarket. A regular customer - is a gold mine. After you leave here next time even more money.