Within the framework of strong competition and modest budgets always solve the most unusual ideas. Grabs and imagination, and the courage to implement unusual projects or promotions. For example turn the whole shop upside down, as did the Gap. Or rename the entire network in simpsonovsky Kwik-E-Mart, as I have done 7-Eleven.
For some brands the store becomes an extension and obvious incarnation of marketing policy, Swarovski, for example, made a crystal shop. A store bags Freitag, who make from used tarpaulin, built from discarded shipping containers.
Shop from containers
Youth Freitag bags are made of tents from the truck and handles - from seat belts. Freitag Shop in Zurich built from end-of-century shipping containers. In its "construction" has gone 17 containers, the height of the resulting structure 26 meters. The interior of the store is simple, functionality and ecological compatibility. At night, the lights lit shop beautifully.
The owner of a small bicycle shop in Berlin, Christian Petersen (Christian Petersen) adorned the facade of his shop 120 bicycles. Showmanship. Now, no one was left in doubt that there is sold.
To promote & quot; dizzy & quot; Discounts Gap store in Vancouver for a few days were overturned display cases, 32 dummy, 4 demonstration table, more than 100 pieces of clothing, all of the mirrors in the fitting and the logo image, 3 cars in the parking lot next to the store, and even a stall that sells hot dogs.
In Indonesia Banjarmasin has an unusual market on the river. Traders use their own boats as counters, and visitors of the market and buyers are moving on boats from one dealer to another.
In anticipation of the launch in cinemas full-length cartoon «The Simpsons Movie» international supermarket chain, 7-Eleven is temporarily renamed a dozen of its retail outlets in North America «Kwik-E-Mart» - a fictional brand of cartoon series «The Simpsons» («The Simpsons"). At 6 thousands of supermarkets in North America selling Buzz Cola, KrustyO's cereal and beverages Squishees
Swarovski shop in Tokyo dazzles its customers not only the product, but also a mirror facade and interior design under the name & quot; Crystal Forest & quot;
Adidas store in Amsterdam. Great idea - stylized point of sale at the box sports shoes
Store in a suitcase
To celebrate its 150th anniversary of Louis Vuitton has decided to update its flagship store in Paris. Huge bags in a personal style have been set for the period of restoration
Diesel Store in a radio located in London's Carnaby Street.
Facade of the London shops selling electric guitars, made in the form of guitar usilitelyaIstochnik: