Paid YouTube without advertising

YouTube plans to launch a subscription service, which customers will be spared the necessity of viewing the ads, сообщает Bloomberg Business.

According to experts, this decision is due to the increased pressure exerted on YouTube strimingovyh other video services on the Internet, including Netflix and Hulu.

It is expected that a paid subscription on YouTube will appear later this year. A new source of revenue will allow Google to feel more confident in competition with these Netflix and Hulu. At the same time, Google is able to share the profits with the authors of content.

Bloomberg Business journalists got their hands on letter , which Google has sent the author of popular channels YouTube. There is explicitly mentioned on the option profit sharing.

"Start a new paid service, we create a new source of revenue that will complement your growing advertising service," - said in the letter.

Google has long been moving in this direction. So, in November of last year opened a music service Music Key Beta based on YouTube with a similar subscription ($ 10 a month). Companies spend millions of dollars in cash authors encourage original content, which is broadcast to an audience of more than 1 billion people.



The company did not specify the launch date of the new service, which is still under discussion. Monthly subscription is also yet to be determined.

"We are gradually entering an era where viewers learn to avoid viewing the ads," - says Rich Greenfield (Rich Greenfield), an analyst at BTIG ».

Source: geektimes.ru/post/248818/