YouTube still does not bring any profit to Google

Technical analysts Wall Street Journal, citing informed sources, утверждают, that belongs to Google video service YouTube so far is at breakeven. Despite the fact that monthly audience of YouTube is one billion people, and for the past year he has brought about $ 4 billion in revenue, the money barely covered the costs of the search giant to maintain the operation of the site. Over the same time Facebook with the audience of 1.3 billion people, brought the company's Mark Zuckerberg $ 12 billion in revenue, of which approximately $ 3 billion of net gain social network.

Fast content delivery network (CDN) and pay for it authors - these are the main items of expenditure of video. YouTube supports high-end video-bloggers, providing them with, for example, purpose built studios YouTube Spaces, which are available free of charge if the canal author signed more than 10 thousand people. In 2011, to support the original channels in Google spent about $ 100 million. However, with such an abundance of videos for all tastes, YouTube advertising revenue accounts for only 6% of the total income of the content of the search giant.

The main reason for this - the ability to embed videos into your own site. They can be easily viewed without having to go to YouTube, where Google can earn a premium advertising. In addition, all of the YouTube audience, only 9% of video channels provide 85% of the display, so that a truly popular video really is not very much. Therefore, these phenomena, what has become, for example, clip «Gangnam Style» with its more than 2 billion views, is really quite remarkable.

At Google, try to correct the situation. Among the possible options for the development of service considering the introduction paid subscription , which enables you to watch videos without annoying advertisements, captions for a certain fee. Meanwhile, Twitter allowed to publish videos taken with a mobile app, and start-ups such as Vessel вступают in court battle with Google for exclusive publication videos top bloggers, bypassing YouTube.

The search giant has acquired YouTube for $ 1.65 billion in October 2006. Susan Wojcicki runs the company, whose older sister Anne Wojcicki was married to Sergey Brin - one of the founders of Google. According to the official legend is in the garage and sisters Wojcicki originated the company's future.

Source: geektimes.ru/post/246478/