Model in which large Internet companies are trying to replace the entire Internet for users, not new - so goes Google, develops dozens of services and products (from finding and working with documents in the cloud to autonomous vehicles) and buying projects that will help him reach new markets - which are only smart thermostats Nest - all in order to reach more users, collect them as much data as accurately as possible and show targeted advertising.
In addition, Facebook and Google are engaged in the same development and charitable projects Internet.org Project Loon, the purpose of which is to provide Internet access to the people who are now deprived of it - for such users name Facebook and Google are synonymous with the word "Internet". < br />
Russia, one of the few countries where the largest technological corporations in the US met with stiff resistance from local players - and some of them are not at all averse to independently realize the strategy of "substitution of the Internet" to increase advertising revenue. To do so, for example, «Yandex».
Advertisement = life h4> Like Google, «Yandex" starts with a search service, but later turned into a corporation engaged in a variety of Internet projects (search, maps, cork, browser and so on). In this case, the main income of the company gets through advertising, so by all means strive to improve quality - to achieve this necessary data to allow for more precise targeting and display ads and banners most of the target audience.
Data alone are not enough search queries, so "Yandex" uses every opportunity to obtain information from a variety of sources, often exploiting, his "official position».
Real Estate and data h4> In August 2014 the ranks of owners of resources devoted to real estate, has stirred news about that "Yandex" has begun to test the card in your aggregator sites « Ya.Nedvizhimost ». As is often the case for external positive changes for users - clearly the information, which simplifies the search of property - hiding second bottom.
Formally, the number of calls that get the real estate websites, fall from the introduction of cards should not - "Yandex" in any case only shows the information, and he did not give up and sell the apartment. However, innovations will allow us to store information about people who are looking for a different property and with no one to share these data. In the future, this information can be effectively used to display the banners to people looking for an apartment in a particular area in the relevant advertising networks.
While further tests at facilities in St. Petersburg, things have not gone, but this case clearly demonstrates the possibility of "Yandex" to collect and store data about users of different businesses.
Fans of movies h4> For the "clone IMDB», the site "KinoPoisk" containing information on a variety of films and user reviews on them, "Yandex» posted $ 80 million. Some analysts speculated that the company wants to, among other things, to collect data about the preferences of viewers for its further use in advertising. Representatives of "Yandex" stated that the base "KinoPoisk" will be used to research and develop their own recommendation services.
In addition, "Yandex" has decided to profit from the service itself, turning it into an online movie theater that will aggregate video content from legal portals runeta.
What car you move h4> More money - $ 175 million - «Yandex» spent to purchase Avtoresurs Auto.ru. This transaction will allow us to get more details about the car lovers. People who spend money on real estate, entertainment and machines, form the most attractive audience for advertisers.
Such a strategy for the search giant did not like all the players, products which are sold through the services of "Yandex" - in early October ads Avito.ru deleted all car listings from issuing service auto.yandex.ru, despite the fact that he was one of the largest recipients of traffic from this resource.
This step will loosen base auto.yandex.ru, since a significant portion of its ads were Avito.
| The Social Network |
| Startup to create products "residential zones" like thermostats Nest |
| new dating service |
| Board (analogue Avito, Ozon, eBay) |
| Another advertising system |
| Companies need their documents in the cloud |
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