"Day underwear" was coined 7 years ago in New York. The main objective of the first
US National Underwear Day was to support the underwear industry, to increase
consumer demand for items of underwear. But in the Brazilian capital Brasilia (Brasilia)
It was already the fourth "Brazilian Day underwear» (Brazilian Underwear Day).
Group models, undressed, took to the main streets of the city, dressed only in underwear
many different types and brands to delight passersby.