New video work for the House of Gucci by James Franco

Los Angeles ... Beautiful girls and men to match. Shooting of a new line of Champaign glasses Gucci Techno Color Sunglasses were right here in the aesthetics of retro films. A chance meeting of the protagonist with a beautiful stranger and their subsequent love-story - the main theme of the 35-second video.




James Franco in the campaign glasses Gucci Techno Color Sunglasses

This is not the first collaboration with James Franco Italian fashion House. It is official fragrance Gucci Made to Measure.



James Franco in the campaign fragrance Gucci Made to Measure

Franco was not limited to the role of director, he played the male lead - a charming stranger behind the wheel of a classic roadster.



James Franco on the set

The shooting took place on the territory of the luxurious Chateau Marmont.