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Moscow will have its logo
Maybe even with smiles =)
Via rbcdaily
While the metropolitan government thinking on the development of the brand in Moscow, the social movement "Capital - new cultural center" has already submitted a potential Internet community logo. "Face" of the capital can be white surprised smile on a red background. According to the developers, the new logo embodies the two emotions that is the capital of the tourist - a smile and surprise.
"The basis of the brand - a smile. We believe that in Moscow there are a great many things that can be in a good surprised smile, and foreign visitors to the city to say «Wow!», Which is also reflected in our project, "- says one of the project leaders, Alexander Sapov.
While the tourist potential of the capital is relatively low. According to surveys, more than 80% of the tourists are not ready to return to Moscow, and Forbes magazine has not brought to Moscow in the list of 10 most beautiful cities in the world. Brand Moscow should not only improve the face of the city, but also enhance the role of the tourism business.
However, its target audience the creators of the brand are not considered tourists and Muscovites themselves - they make up 19% of the desired audience. The project also aims to attract young professionals, Russian and foreign businessmen, and all those who are interested in the city.
Brand development - is completely non-profit project, it involved the development of non-profit partnership "Center for support of socially oriented programs», KREMLIN MULTIMEDIA and independent architectural movement "11:47." In the future, the creators of the brand plan to commercialize the project and to launch the creation of souvenirs with the new logo. The official website of the new brand has appeared wowmoscow.ru options aways.
Moscow Government to participate in the development of the project did not accept, however, the government is also concerned about the capital a new face of the capital. In April, under the leadership of Deputy Mayor for Economic Policy Andrei Sharonov held a meeting to form a new image of the city. The city authorities understand the need to improve the image of the capital and are willing to seriously address this problem.
Its brands have been in many capitals. The most famous - the logo of New York, was launched back in 1977. and today is popular far beyond the borders of the state. In Russia, the first major project of the city brand was launched in 2009. Perm. A red letter P, developed by Lebedev Studio shall represent the city as a new center of contemporary culture.
Branding regions last year became one of the most popular topics. Last rebranding engaged in Ulyanovsk, tired of the image of the leader of the motherland. Also, your brand is already with Sochi, Omsk, Kaluga region, St. Petersburg, Tatarstan.
Source:
Via rbcdaily
While the metropolitan government thinking on the development of the brand in Moscow, the social movement "Capital - new cultural center" has already submitted a potential Internet community logo. "Face" of the capital can be white surprised smile on a red background. According to the developers, the new logo embodies the two emotions that is the capital of the tourist - a smile and surprise.
"The basis of the brand - a smile. We believe that in Moscow there are a great many things that can be in a good surprised smile, and foreign visitors to the city to say «Wow!», Which is also reflected in our project, "- says one of the project leaders, Alexander Sapov.
While the tourist potential of the capital is relatively low. According to surveys, more than 80% of the tourists are not ready to return to Moscow, and Forbes magazine has not brought to Moscow in the list of 10 most beautiful cities in the world. Brand Moscow should not only improve the face of the city, but also enhance the role of the tourism business.
However, its target audience the creators of the brand are not considered tourists and Muscovites themselves - they make up 19% of the desired audience. The project also aims to attract young professionals, Russian and foreign businessmen, and all those who are interested in the city.
Brand development - is completely non-profit project, it involved the development of non-profit partnership "Center for support of socially oriented programs», KREMLIN MULTIMEDIA and independent architectural movement "11:47." In the future, the creators of the brand plan to commercialize the project and to launch the creation of souvenirs with the new logo. The official website of the new brand has appeared wowmoscow.ru options aways.
Moscow Government to participate in the development of the project did not accept, however, the government is also concerned about the capital a new face of the capital. In April, under the leadership of Deputy Mayor for Economic Policy Andrei Sharonov held a meeting to form a new image of the city. The city authorities understand the need to improve the image of the capital and are willing to seriously address this problem.
Its brands have been in many capitals. The most famous - the logo of New York, was launched back in 1977. and today is popular far beyond the borders of the state. In Russia, the first major project of the city brand was launched in 2009. Perm. A red letter P, developed by Lebedev Studio shall represent the city as a new center of contemporary culture.
Branding regions last year became one of the most popular topics. Last rebranding engaged in Ulyanovsk, tired of the image of the leader of the motherland. Also, your brand is already with Sochi, Omsk, Kaluga region, St. Petersburg, Tatarstan.
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