"Yandex" has fulfilled the threat:

"Yandex", as promised, began to disable the account of inbound links when ranking sites. The most popular tool of promotion of Internet resources will soon cease to exist.

Russia's leading search engine "Yandex" from today, March 12, started to disconnect account links in ranking sites (ie sites appointing positions in its SERP).

In the first phase changes affected ranking query in the Moscow region, a number of specific business topics: electronics and household appliances, clothing and accessories, real estate, health and beauty, tourism and recreation, legal services, web development and promotion.

Old rankings is working on the following topics: cars, bikes - purchase, maintenance and repair; car rental, taxis, logistics; apartment renovation, building materials, tools; industrial machinery, machine tools; furniture, window; finance; insurance. This CNews reported, "Yandex".





In the future, the changes extended to other subjects and regions (in addition to Moscow), reminded the company.

The intention to give up the registration of external links to the site in its ranking of the head of department web search for "Yandex" Alexander Sadovsky announced in early December 2013

Experts on promotion in search engines (Search Engine Optimization - SEO) believe that with this development comes to an end an entire epoch. The vast majority of search engines, including Google and "Yandex" in the appointment of sites positions in its SERP (ie ranking) still take into account the available network of external links on these sites. Therefore, low-cost technology of artificial prostanovki (purchase) of inbound links to interested in promoting resources has become one of the most important and most popular search engine optimization tools.

Alexander Sadovsky today started a revolution in the search.

In "Yandex" not welcome such progress. The company is constantly reduced weight links in the rankings over the past few years.

Supporters of failure from "reference ranking" emphasize his two important consequences: the imminent reduction in the number of "junk links" in the network and strengthening of the market position of skilled and expensive optimizers.

The main argument of critics of failure is that from now on low-budget projects, and a single developer (freelancers) will be difficult to improve their position in the SERP "Yandex».

"We are primarily concerned with quality of search and struggle with the influence of black optimization exactly to the extent that it prevents us to give users relevant answers. In recent years, the weight of the links in the rankings are constantly decreasing. Therefore, there is no "murder." There is a natural gradual withering away of inefficient for the promotion of "Yandex" tool that finally all noticed, "- commented in the company.

"We have conducted experiments and found that after the rejection of the accounting links search quality does not deteriorate," - added to the "Yandex". The company hopes that the innovation will contribute to the reorientation of the market with a "terry optimization" in the direction of a civilized internet marketing, you will be prompted for services to improve the convenience of sites, increase conversion of visitors into customers, and so on. D.

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