Rich: want to pleasure

Boston Consulting Group released a study of the luxury market in 2011. The main trend is now billionaires spend less on things and more on fun. Sverhdorogih services market is growing faster than the market for ultra-expensive products. 55% of the costs of the richest people do not come to the yacht, home, auto and diamonds, and travel, art, personal service (such as a private maid and chef at the hospital), restaurants and a spa. Experts have examined the cost of approximately 1,000 influential people of the eight developed countries (USA, Germany, France, Britain, Spain, Italy, South Korea and Japan) and four of the BRIC countries. The total volume of the luxury market as a result of BCG estimated at $ 1, 4 trillion., Of which $ 770 billion accounts for pleasure (experiences in the English text). Because most of the goods were spent on cars: $ 350 billion. Market pleasures growing two times faster than the entire amount of luxury in general. BCG identifies four reasons for this phenomenon: Demographics. Boom luxury market fell on the 90th, and the main consumers of the 90s are gradually beginning to retire, and therefore buy less "stuff" and think more about the soul. Paradigms consumption. They change. In developed countries, the middle class is moving from the status of consumption of luxury brands for pleasure, which he really needed. Generation Y. The people who are now 18-25 years old, think differently than their parents. They judge others by what they did or through what passed, not by what they own. The growing needs. The more people consume, the more they need to achieve satisfaction. The potential for expensive items in this limited, the rich want more and more pleasure.