Conspiracy watchmakers

so-called strange phenomenon that has been discussed for 15 years. This plot is that any advertising wristwatches arrow always set to the last 10 hours and 10 minutes. Why is that? The reasons were called different: from marketologicheskoy "simulate a smile" to a symbol of anti-fascist organization, which has almost a hundred years is a clandestine struggle against fascism.

Marketologicheskaya version. Marketers and brand managers see in this position the arrows on the clock the deeper meaning of the subconscious psychology. It is an imitation of a smile, and then the one who looks at the advertising will not have unconscious feelings of depression, if the arrows to look at 16:40, that is portrayed to sadness. And so goes the clock and smiling cheerfully send audiences charge pozitiva.

At this point the question arises: why then was 10:10 instead of 14:50. "Ten to three" is also visually create a smile. On it, too, marketing is the answer: the morning - more positive and energetic time, rather than the afternoon. A practical version. In many cases, the arrow in any other position on modern chronometers and watches close logo, extra dials and jewelery. And the position of the hands to 10:10 gives the person an opportunity to examine all the details and all the dials at the head of the main and the arrows themselves, who have their own hours of good value. The disadvantage of this version only, which is not at all hours there are numerous options for consideration that it is necessary to position the shooter. And the "bowl" created by the hour and minute hands, emphasizes the consumer exactly logo. A wider version does not give the right emphasis, and a narrower "will clamp" logo.

Second practical version. One layout may be several hours, which also filmed various photographers. And if you do not use a standardized time, then all of this will look like a) is not very neat; b) to create the impression that the clock malfunctioning marki.

"Decent" version. When the minute hand stands at ten minutes or so, the hour hand is almost exactly at the hour digits. What gives the mean hours of order and dignity. 10:00 And in addition to the 10 minutes are chosen strictly for reasons of symmetry. Again, for the sake of order and rigor vida.

Industrial version. It is in this position the clock set in the conveyor assembly. And advertising is removed completely new watch just descended from the conveyor and that went up for a second. In this version there is something to complain about one thing watches mechanical that will not go until they zavedesh, but how to be with the clock quartz that batteries are inserted before vanishing from the line, and the clock with automatic winding vibration and shaking?

Aesthetic version. Boils down to the fact that the arrow in the "10:10" look more aesthetically pleasing. Advertising should be beautiful - so something, they say, in all advertising shootings uses this time value. Version does not hold water, t. To. The value of "10:10" in no way superior to the aesthetic values ​​of the properties of "15:00", "15:30", "11:15" and a number drugih.

See also: Why can not you give a watch? Runaway alarm clock Clocky. A day is not exactly 24 hours.

Source: mirfactov.com/