Analysis of demand for business idea through search engines

Today we look at a search engine Yandex (the most popular in Russia). You can use it to find out how your idea interested users.

So, for the work we use the service wordstat.yandex.ru, which is available without any registration or developed by primarily for users of contextual advertising Yandex Direct.

The service itself has two functions. First, it shows how often users looking for interesting you request.

Secondly, offers similar queries that help create a more objective picture. At the same time pleased that the statistics can be produced in the regions.

If your future business is designed, for example, only residents of Moscow, we can accurately enough to know how they are interested in this topic. In addition, it is possible to view statistics by month, which allows us to understand the seasonality of demand for a particular key phrase.

So, to get started, simply type in the search phrase "personal finance" (without the quotes). You get quite a number of results and number in front of the phrase "personal finance." Let's say 5,000 hits per month.

Immediately it may seem that this is the number of queries that users perform on this phrase. So most people think Yandex wordstat. And this is a profound mistake. The thing is that in this version takes into account all of the phrases, which meets the unknown, including its various word forms. Ie will take into account the phrase:

"Personal finance software»

«Personal finance»

"Download Personal Finance»

"Personal finance management»

And so on. Get rid of the different options of adding to our phrase can be very simple. It must be quoted in the search field. The results fell sharply. But this is not the final results for the phrase "personal finance." The thing is that in this version still accounted different word forms. To find out the number of requests for the search phrase you want to add it in quotes like this: "! personal! Finance ". Now we see the final version.

But even here there is a small catch. Since wordstat service is primarily aimed at users of contextual advertising, we show the number of hits. NOT the number of searches! And it shows. This includes including views second, third and subsequent pages of the search for them. It's a small error, which should be taken into account.

In fact, that's all. Now that you know how to use the services of Yandex wordstat can determine the degree of user interest in a particular topic.