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Dodge stores that make us uncontrollably buy
Bashny.Net
According to scientists, only 5% of decision-making takes place consciously, and 95% - is an unconscious choice when we do not know what motivates us. And neuromarketing experts learned literally affect our podsoznanie.V stores in Europe and America there are special "distorting mirrors" in which buyers look slimmer 5 kilograms, according to Business Insider. California-based manufacturer of so-called: Skinny Mirror («slimming mirror»).
A study in one of the Swedish stores has shown that people try on things in the booths with Skinny Mirror, liked himself more and eventually bought more goods. Of these, 88% went to the purchase. Of those who saw themselves in conventional mirrors - 15% less. In general, "the group Skinny Mirror» has provided 54% of total sales of this store.
It turns out, is a whole line based on the science of the brain - the so-called neuromarketing
Website publishes a compilation of tricks that experts use to force us to spend money, whether we like it or not.
Color h2> This is just one of the oldest proven incentives. Knowing, for example, that the color red is a person the feeling of hunger, the largest network of fast food (McDonald's, KFC, Pizza Hut and others) use it liberally in the design of their restaurants, advertising and other paraphernalia.
The smell h2> Never noticed that many shopping centers right at the entrance sells fresh pastries, some other goodies, or fragrant flowers? Such olfactory stimulus makes you instantly forget about the decision to strictly adhere to the goal. This concern is not that the customers were satisfied, but on the contrary, to have the feeling of hunger, after a day of shopping on an empty stomach - this ruin to you and profit for them.
Deficiency h2> Seasonal sales, happy hours, promotions ... When you get the chance to buy something in a strictly limited time, you can not help go and buy. There was an experiment. Before customers put two glass jars with chocolates - almost empty and full, and asked what chocolate they no longer want. Of course, more than willing to provide those who are running low.
«We are the same as you» h2> company focused on the mass market, they want you to think that they are no different from you and thus make you feel sympathy. For example, store managers can confidently tell you how to use themselves one way or another commodity. Or "friendly" share stories, proving that they (or their relatives) have the same problems as you.
«decoy» h2> This is when you push to the right choice, offering a less favorable option. In psychology, this is known as freymingovy effect, or the effect of establishing a framework.
Font h2> Once the research has shown that a simple font inscription on the jar of canned attracted 64% of potential buyers, while artsy italics interested in 100% of the participants. A beautifully decorated restaurant menu, if handwritten, gave the impression that food is exquisite. And though it may be the usual burgers, the restaurant will sell them to you at an inflated price.
Music h2> You may have noticed that it sounds in most stores. The cheapest is not very concerned about it as, or occasionally chase the same advertisements that start to annoy you. Another thing malls where one can often hear classical music in live performance. Turns out, it inspires us to leisurely stroll along the shop windows and on more expensive purchases.
A study in one of the Swedish stores has shown that people try on things in the booths with Skinny Mirror, liked himself more and eventually bought more goods. Of these, 88% went to the purchase. Of those who saw themselves in conventional mirrors - 15% less. In general, "the group Skinny Mirror» has provided 54% of total sales of this store.
It turns out, is a whole line based on the science of the brain - the so-called neuromarketing
Website publishes a compilation of tricks that experts use to force us to spend money, whether we like it or not.
Color h2> This is just one of the oldest proven incentives. Knowing, for example, that the color red is a person the feeling of hunger, the largest network of fast food (McDonald's, KFC, Pizza Hut and others) use it liberally in the design of their restaurants, advertising and other paraphernalia.
And the same McDonald's lures you in yellow, which elevates mood, creates a feeling of friendliness and warmth.
The smell h2> Never noticed that many shopping centers right at the entrance sells fresh pastries, some other goodies, or fragrant flowers? Such olfactory stimulus makes you instantly forget about the decision to strictly adhere to the goal. This concern is not that the customers were satisfied, but on the contrary, to have the feeling of hunger, after a day of shopping on an empty stomach - this ruin to you and profit for them.
Deficiency h2> Seasonal sales, happy hours, promotions ... When you get the chance to buy something in a strictly limited time, you can not help go and buy. There was an experiment. Before customers put two glass jars with chocolates - almost empty and full, and asked what chocolate they no longer want. Of course, more than willing to provide those who are running low.
This trick is used not only supermarkets but also, for example, the airlines - when they declare that such a flight left so many places.
«We are the same as you» h2> company focused on the mass market, they want you to think that they are no different from you and thus make you feel sympathy. For example, store managers can confidently tell you how to use themselves one way or another commodity. Or "friendly" share stories, proving that they (or their relatives) have the same problems as you.
«decoy» h2> This is when you push to the right choice, offering a less favorable option. In psychology, this is known as freymingovy effect, or the effect of establishing a framework.
Example. Readers of the magazine offered two subscription options - "online only" for $ 59, or "online + printed number" for $ 129 per year. Most tended to cheaper options, as long as they have not offered the third - "only printed numbers" for $ 129. This "decoy" is a feeling that "Online + Print" for the same price - is the best choice.
For this reason, visitors often choose restaurants wine average price category, even though they know nothing about their quality.
Font h2> Once the research has shown that a simple font inscription on the jar of canned attracted 64% of potential buyers, while artsy italics interested in 100% of the participants. A beautifully decorated restaurant menu, if handwritten, gave the impression that food is exquisite. And though it may be the usual burgers, the restaurant will sell them to you at an inflated price.
Music h2> You may have noticed that it sounds in most stores. The cheapest is not very concerned about it as, or occasionally chase the same advertisements that start to annoy you. Another thing malls where one can often hear classical music in live performance. Turns out, it inspires us to leisurely stroll along the shop windows and on more expensive purchases.
via www.anews.com/ru/post/13245446/
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