Cunning tricks that make you spend more! Find out how to get around them and save money.

Do you know the situation when you buy something that you absolutely do not need, or try to save for years, and money does not become. And other people somehow manage to multiply their state and at the same time do not deny themselves anything.





It’s not just about thinking, it’s also about the tricks that stores use to get you to buy more. Editorial "Site" He's going to tell you what makes you fall into a financial hole with empty pockets.





Causes of poverty

1. Neuromarketing
   Scientific neuromarketing studies examine the connections between our brain processes and purchasing decisions. For example, the desire to purchase status products increases with an increase in testosterone levels, and the desire to buy more goods increases if the advertising character is similar to the buyer himself. All the reactions of the person who eventually plays a cruel joke with your wallet are studied.
   
   Thus, the knowledge that is gained through neuromarketing really allows marketers to manipulate the mind of the consumer and more effectively persuade him to buy. Therefore, teach yourself to think about buying or not to take a lot of money with you. After all, the tricks of marketers are designed to make you buy here and now.
   
   
   
   
   
2. Smell.
   It is no secret that the beautiful atmosphere in the store already has a buyer. But nothing can guide a person like smells. For example, at gas stations, they spray the aroma of coffee, which is so captivating that it makes you want to go to this store, and there already buy coffee, and a bun, and cigarettes. The same goes for any large store.
   
   
   In grocery stores, aerosols with the aroma of fresh baking are often sprayed. And they stir up appetite. It’s been proven that people buy more than they want, especially if they’re hungry. Samsung has ordered a scent for its stores that will relax consumers so they don’t react too violently to high prices.
   
   
   
3. Price - quality criterion
   Many sellers play on the price. So many poor people think that the higher the price, the better the product. An experiment was conducted with the connection of neuromethods, which proved that if you pour the same wine into glasses, but put a different price under them, then the buyer begins to feel the difference and chooses exactly what is more expensive. He automatically thinks that this wine tastes better and better. This trick also works when buying clothes. You can walk into 2 different stores and see the same blouse, but the buttons will be different shades. You'll probably pick the one that's more expensive.
   
   
   
   
   
4. Lack of planning
   In this case, it is not the tricks of marketers that work, but the thinking of the poor. People with limited budgets rarely think about the future. They can take out a mortgage for 10 years, but do not think about the next 3-5 years. Like, somehow it will be, stretch. Psychologists also distinguish the concept of "easy money" - lottery winnings, inheritance, finds, gifts. People have long believed that what came easily should and easily go away. And what is earned by hard work is spent carefully, on the most necessary.
   
   And if we talk about the peculiarities of our people, psychologists and sociologists believe that they were very broken by the crisis of the 90s, when everyone stopped believing in the state and financial instruments.
   
   Because of this, we do not tend to plan for a long time, to invest somewhere. If before people put off from birth children for their education, paid long-term insurance, now it is unpopular.
   
   
   
   
   
5. Assets and liabilities
   Rich people usually buy asset goods that in the future will bring them money for everything they need, while the poor stock up on liabilities. For example, a wealthy person buys a plot and plants it with fruit trees to then profit from the sale of fruit, or rents out the land. The poor man will build a house, and it will take a lifetime, and even so that the children will have to finish everything. The money will go to construction, normal housing will not work, and there will be no funds for other needs.
   
   
   
   
   
6. Greed
   There is a category of people who have good financial conditionBut they keep it for something in the future, not knowing yet what. Or simply put everything under the mattress so that others do not know that they have money. Thus, these funds actually do not exist, because they do not bring any benefits and pleasures. As you know, money makes money. And the children of such people usually grow up poor, because they do not know how to manage finances.
   
   
   
7. Fear of the opinions of others
   There is a category of people who spend money on unnecessary and expensive goods only to appear richer in the eyes of others. This is especially true of young people. For example, a person with a small income buys an expensive phone, but his winter boots leak and his jacket does not warm at all. Many manufacturers play on this, launching advertisements where they demonstrate a beautiful life.
   
   
   

Don’t be fooled by your emotions – they often lead to unsustainable debts or lure scammers online. Be interested. marketerAfter all, having this information, you will more easily avoid the trap of rash spending. Plan your income and expenses, strive for a good life, and see how your capital will increase.

We wish you riches and success! Don’t forget to share useful information with your friends on social networks!