Adidas is envious advertising campaigns Nike?

Students Dutch Academy Willem de Kooning presented a bold decision for Adidas.

Yona Hümmels and Stef Jongenelen felt that Adidas could afford to mention the competitors in their advertising without irony. Sports brand, promoting fair competition between worthy opponents, he should be ready to join the fight.

The proof that Adidas is not just sponsors, and loves the competition, the students of the Academy created a series of prints, which offered fans of the brand to draw attention to other well-known sports brands.

Recall that automakers once also "entertained" each other "nightingale singing." Only tone prints, BMW, Audi and Subaru was still not as serious as that of Adidas.

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School: Willem de Kooning Academy, The Netherlands
Art Director: Yona Hümmels
Copywriter: Stef Jongenelen
Instructor: Paul Hughes

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