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Soon advertising video pane much "wiser": they are learn to evaluate the reaction of people on showing video and will be able to effectively adapt to the particular consumer, changing the image to achieve the maximum effect.
"Smart" video panels were developed by experts from the Australian National Centre for Information and Communication Technologies ( National ICT Australia Ltd. ). The new technology can be a lot of useful applications, but primarily it should interest advertisers. The system is called TABANAR - Targeted Advertising Based on Audience Natural Response, «targeted advertising based on the natural reaction of the audience».
The device consists of a small camera and LCD-connected to the remote computer. When the camera sees her approaching the man, the screen begins to play the advertising message. This A special program analyzes pose a potential buyer to determine whether they are interested in his current movie. If a person's face turned directly to the screen, the system continues to promote the selected brand, believing that the selected message caused the desired interest. If the buyer turned away from the screen in profile, the monitor briefly turns off and then starts to show the following video - and so long as the buyer again turn to the monitor face, or until he leaves the field of view.
This simple technology can significantly improve the efficiency of electronic advertising, because the "smart" video pane will show customers only those messages that interest them. "If the promotional clips just played around, they very quickly begin to be perceived as a visual noise is absolutely not stand out," - says the creator TABANAR Mike Wu detect eye movements, as well as to determine the sex and nationality of the buyer
Scientists emphasize that the whole produced by the camera information will be erased immediately after the analysis is complete. However, many experts question the ethics of the use of such devices John Uekert said: "This is yet another way to collect information about people without their knowledge. Meanwhile, privacy is necessary in every way to protect. " He was echoed by ethicist Rob Sparrow (Rob Sparrow): «In the old days to get information about my personal interests and preferences, you would have to openly appeal to me, and I'd had a choice - to answer you or do not answer. Today, such information can be collected without consent, but still completely concealed. This is a very significant infringement of the rights and freedoms ».
Source: Popular Mechanics
via www.popmech.ru/
"Smart" video panels were developed by experts from the Australian National Centre for Information and Communication Technologies ( National ICT Australia Ltd. ). The new technology can be a lot of useful applications, but primarily it should interest advertisers. The system is called TABANAR - Targeted Advertising Based on Audience Natural Response, «targeted advertising based on the natural reaction of the audience».
The device consists of a small camera and LCD-connected to the remote computer. When the camera sees her approaching the man, the screen begins to play the advertising message. This A special program analyzes pose a potential buyer to determine whether they are interested in his current movie. If a person's face turned directly to the screen, the system continues to promote the selected brand, believing that the selected message caused the desired interest. If the buyer turned away from the screen in profile, the monitor briefly turns off and then starts to show the following video - and so long as the buyer again turn to the monitor face, or until he leaves the field of view.
This simple technology can significantly improve the efficiency of electronic advertising, because the "smart" video pane will show customers only those messages that interest them. "If the promotional clips just played around, they very quickly begin to be perceived as a visual noise is absolutely not stand out," - says the creator TABANAR Mike Wu detect eye movements, as well as to determine the sex and nationality of the buyer
Scientists emphasize that the whole produced by the camera information will be erased immediately after the analysis is complete. However, many experts question the ethics of the use of such devices John Uekert said: "This is yet another way to collect information about people without their knowledge. Meanwhile, privacy is necessary in every way to protect. " He was echoed by ethicist Rob Sparrow (Rob Sparrow): «In the old days to get information about my personal interests and preferences, you would have to openly appeal to me, and I'd had a choice - to answer you or do not answer. Today, such information can be collected without consent, but still completely concealed. This is a very significant infringement of the rights and freedoms ».
Source: Popular Mechanics
via www.popmech.ru/
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