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World without meat. RA "Sky" is a new image campaign for "Pit-Product"
Petersburg advertising agency "Sky" is a new brand image campaign for "Pit-Product", which kicks off in St. Petersburg at the end of April. It will involve television and outdoor advertising. B>
How to tell the agency website, the company "Atria Russia", which owns the brand "Pit-Product" is a leading manufacturer of meat products in St. Petersburg. Since October 2005 "Atria Russia" is a major international concern «Atria Group plc» - the leading manufacturer of meat products in Finland, Sweden, the Baltic countries and Russia.
In early 2007, RA "Sky" has begun to develop a new image of "Pit-Product 'and restyled packaging, which were presented to the public at the presentation of April 27, 2007. Replacement packaging design produced in the period from 25 April to 25 May, and is accompanied by an advertising campaign.
Shootings of a TV commercial, "Heaven" is carried out jointly with the production studios «Pandora Film». The video was called "Dream." To work on it was brought directorial duo War & Julius from the United States. Shooting video passed in early April in St. Petersburg and continued in Helsinki, where starred grocery part.
Duration of the video - 30 seconds.
Creative Group:
The company "Atria Russia» (Atria Group plc):
Marketing Director: Julia Kravchuk
RA "Heaven»:
Creative Director: Vladislav Makarov, Natalia Smelova
Copywriter: Mikhail Smirnov
Art Director: Vadim Zigangirov
Director Customer: Karina Pozdeyeva
Manager Customer Dmitry Gorbunov
Agency Producer: Helen Belkova
via www.adme.ru
How to tell the agency website, the company "Atria Russia", which owns the brand "Pit-Product" is a leading manufacturer of meat products in St. Petersburg. Since October 2005 "Atria Russia" is a major international concern «Atria Group plc» - the leading manufacturer of meat products in Finland, Sweden, the Baltic countries and Russia.
In early 2007, RA "Sky" has begun to develop a new image of "Pit-Product 'and restyled packaging, which were presented to the public at the presentation of April 27, 2007. Replacement packaging design produced in the period from 25 April to 25 May, and is accompanied by an advertising campaign.
Shootings of a TV commercial, "Heaven" is carried out jointly with the production studios «Pandora Film». The video was called "Dream." To work on it was brought directorial duo War & Julius from the United States. Shooting video passed in early April in St. Petersburg and continued in Helsinki, where starred grocery part.
Duration of the video - 30 seconds.
Creative Group:
The company "Atria Russia» (Atria Group plc):
Marketing Director: Julia Kravchuk
RA "Heaven»:
Creative Director: Vladislav Makarov, Natalia Smelova
Copywriter: Mikhail Smirnov
Art Director: Vadim Zigangirov
Director Customer: Karina Pozdeyeva
Manager Customer Dmitry Gorbunov
Agency Producer: Helen Belkova
via www.adme.ru
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