Points of letters and lines on the podium. Conceptual work for Issey Miyake Bashny.Net

Points shaped as letters and lines, "walking" gait from the hip, in the conceptual video animation «A-Poc Inside» promotional campaign of the new site of the Japanese genius fashion-industry Issey Miyake (Issey Miyake) .This stylish work Masahiko Sato (Masahiko Sato) and the production team -Company Euphrates took gold 86th ADC Global (World Creative Directors Award) in the category «Television & Cinema Design». Advertising Professionals appreciated the conceptual symmetry play white on a black background.

The whole movie is built on the NCCA plays the old promotional techniques that "sin" practically all "extras" to blockbusters. In all these films, "as was done" shows the process of digitization of the human figure and the creation of a digital moving skeleton, which is already and "dress" the flesh and blood of fantastic heroes. Masahiko Sato and Euphrates cost digital one, or, in this case, literal skeleton. I must say that "walking" from the hip on the invisible catwalk shapes of the letters not less mesmerizing series of skinny fashion models.



In general, a marvelous example of a purely Japanese of identity.

Very heavy weight version - Online Miyake.






Agency / Production Company: Euphrates
Art Director / Creative Director: Masahiko Sato
Designer: Tomoko Kaizuka, Kohji Robert Yamamoto
Directors: Mio Ueta, Masashi Sato


Music: Seiichi Yamamoto



Source - dv-reclama


via www.dv-reclama.ru/?id=3136