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Cannes forecast Bob Garfield: "Evolution» Dove - absolute favorite
Bashny.Net
Renowned columnist legendary advertising publication Advertising Age presented his subjective view the most worthy work of the past year.
Overall impression of the results of work of the best creative teams in the world this year, Bob Garfield is not the brightest. According to his assurances, if the jury will be quite strict, television lions ceremony will be very concise. Mr. Garfield is convinced that the whole last year was quite boring in the creative plan.
However, Bob has his own list of favorites, and it just three "soap" brand.
- When the outside world wants to make fun of the banality of advertising and its mission, he had no option selects the phrase "sell soap" ... But this year, selling soap, advertising was the complete opposite of banality. On the contrary, she raised the bar. - He wrote in his column.
The first line in a sheet of the main contenders for the Grand Prix takes Dove with his phenomenal roller "Evolution»:
Also among the contenders for victory:
1. Two spot Co * a-Cola
Videogame
2. The second video of the colorful series of Sony Bravia
3. Indian advertising campaign PERFETTI VAN MELLE
4. Argentine commercial for soap Lux
5. Asian Series Smooth E (the link with the transfer of the entire series)
via www.adme.ru/aziatskij_kreativ/2007/05/03/17527/
Overall impression of the results of work of the best creative teams in the world this year, Bob Garfield is not the brightest. According to his assurances, if the jury will be quite strict, television lions ceremony will be very concise. Mr. Garfield is convinced that the whole last year was quite boring in the creative plan.
However, Bob has his own list of favorites, and it just three "soap" brand.
- When the outside world wants to make fun of the banality of advertising and its mission, he had no option selects the phrase "sell soap" ... But this year, selling soap, advertising was the complete opposite of banality. On the contrary, she raised the bar. - He wrote in his column.
The first line in a sheet of the main contenders for the Grand Prix takes Dove with his phenomenal roller "Evolution»:
Also among the contenders for victory:
1. Two spot Co * a-Cola
Videogame
2. The second video of the colorful series of Sony Bravia
3. Indian advertising campaign PERFETTI VAN MELLE
4. Argentine commercial for soap Lux
5. Asian Series Smooth E (the link with the transfer of the entire series)
via www.adme.ru/aziatskij_kreativ/2007/05/03/17527/
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