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Two imbedded three prihlopa - that's the whole advertising campaign Citroën
In collaboration with the popular music online store Virgin Mega Citroën launches in France a special series of "musical" cars, including a special version of C2, C3 and C4 Coupe.
Machines in this series are equipped with a radio serial that plays CD, MP3, and also allows the free download of 50 tunes from the portal Virgin Mega.
To reveal the nature of the proposal, the Paris agency Scher Lafarge spot was created, in which the hero in the most unexpected situations, surprising others, othlopyval some one it clear rhythm. The intrigue is revealed when a man gets in the car: his "inspiration" favorite track «Tainted Love».
Slogan offers audiences "Find your bits».
But not everything went smoothly in this promotional campaign. French bloggers are outraged that the format of the "free lunch", promised Virgin Mega is not supported by iPod players and Sony. Free tracks can be played only in the gadgets on Windows-based platform.
via adme.ru
Machines in this series are equipped with a radio serial that plays CD, MP3, and also allows the free download of 50 tunes from the portal Virgin Mega.
To reveal the nature of the proposal, the Paris agency Scher Lafarge spot was created, in which the hero in the most unexpected situations, surprising others, othlopyval some one it clear rhythm. The intrigue is revealed when a man gets in the car: his "inspiration" favorite track «Tainted Love».
Slogan offers audiences "Find your bits».
But not everything went smoothly in this promotional campaign. French bloggers are outraged that the format of the "free lunch", promised Virgin Mega is not supported by iPod players and Sony. Free tracks can be played only in the gadgets on Windows-based platform.
via adme.ru