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Citroën held the first in 90 years rebranding
Concern PSA Peugeot Citroen had re-branding Citroen.Izmeneniya brand logo - the first visible step in updating the visual representation of the brand. The pointed ends of the double chevron rounded lines gained prominence and become more prominent. Declared and the new brand slogan - "Creativity and technical skills».
Now branded chevrons are more voluminous, rather three-dimensional. The new logo is designed by the marketing department Citroen and agency Landor, a project led by the designer Jean-Pierre Plyue.
The new logo retained the double chevron brand, which has become a little more rounded, and the word «Citroën» is written in a different font. Update branded logos timed to the 90th anniversary of the brand.
Until now cars Citroen went out into the world under the emblem, which is considered the founder of the company founder Henri Citroen - two arrowheads in the frame. Their prototype steel toothed gears chevron type, which are still in 1913, he started
Henri let a small factory Citroen.
Citroen plans to revive the classic image of its popular models 1950 Citroen DS.
via # image825805
Now branded chevrons are more voluminous, rather three-dimensional. The new logo is designed by the marketing department Citroen and agency Landor, a project led by the designer Jean-Pierre Plyue.
The new logo retained the double chevron brand, which has become a little more rounded, and the word «Citroën» is written in a different font. Update branded logos timed to the 90th anniversary of the brand.
Until now cars Citroen went out into the world under the emblem, which is considered the founder of the company founder Henri Citroen - two arrowheads in the frame. Their prototype steel toothed gears chevron type, which are still in 1913, he started
Henri let a small factory Citroen.
Citroen plans to revive the classic image of its popular models 1950 Citroen DS.
via # image825805
