Talk with your child as long as it did Unilever. Concern is accused of hypocrisy

Concern Unilever is accused of "hypocrisy." One of the human rights of companies started an action against deceitful advertising Unilever, tells AdWeek. Children's rights organization calls on Unilever to stop the "double standards", made a promotional video showing the hypocrisy on the part of advertising brands Axe, a recent video Dove, who say opposite things.

The problem comes from the fact that Unilever as a major major concern, has dozens of brands that communicates differently with the audience. In this regard, the latest advertising campaign of Dove, which calls to protect children from advertising, conflicts with the advertising brand Axe, also owned Unilivier, also aimed at young people (eg - video Bom Chicka Wah Wah, which is being used by a word from the porn of the 70s).

The organization argues that the agency Bartle Bogle Hegarty, which makes creativity to Axe communicates on the basis of "sex and degrading marketing that can undermine girls from a healthy development", while the last campaign Dove by Ogilvy & Mather «The real beauty" calls for healthy beauty without preukrasheny.

"Hypocrisy from Dove is positioning itself as a brand that cares and is trying to teach the girls to resist advertising," - says Josh Golin, director of the CCFC. "At the same time, Unilever, advertising Axe, demonstrates the vulgar publicity that can come up».

Unilever in the second statement, said that is a major global company with a large portfolio of brands. Each brand is created to meet the unique needs and interests of its audience. The mission of the brand Dove - more women considered themselves beautiful, regardless of the stereotypical notion of beauty, inspiring women take care of themselves. As part of this commitment, the brand creates a fund to help Dove, which is to educate and inspire girls on a wider definition of beauty. Axe ads based on "games for adults," desires of men to be noticed by women and should not be taken literally. "

Infomercial Ogilvy «Evolution" which showed that it is possible to transform any woman in the advertising model, has won the Grand Prix at this year's International Advertising Festival in Cannes Lions and evaluated as a step forward for the beauty industry.

Last week, Ogilvy has released a new video Dove called "Onslaught" which they see as advertising beauty young girls.

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