Now you will see this ad each time using a photocopier.

Agency Arc Worldwide has developed an excellent guerrilla campaign for social public organization Treat Every Environment Special (Trees), for which received the award and Gold Winner in the Direct Cannes.
The agency had a rather difficult task - to provoke a re-use of paper in the corporate sector and to remind people about the need to preserve the external environment.

As an advertising channel were chosen devices, the use of which spent most of the paper - Copier. The organization asked TREES Directors of several companies to place a small sticker on the copier on which the specified Web site of the organization and write a short text - "Please use both sides, and then throw away." Thus, the message printed on each sheet of paper that passed through the copier.

As a result, the number of visits to the site TREES increased by 68% during the first three months. Also it was made telephone calls for 150 directors who agreed to take part in the action. 113 of them reported that they had saved about 17% on the cost of the paper.


via adme.ru