Off, F @ ck off! FCB MA localized OFF roller brand with the slogan "Summer without komarOFF"

Advertising agency FCB MA adapted for the Russian market brand clip «Off!» Of SC Jonson.

According to the agency, shooting video takes place in Italy, but the scenery shown in it, reminiscent of the domestic consumer is very familiar picture.

Slogan: "Summer without komarOFF." Taglines: "Try to count how many terrible mosquito bites you get in the summer?»






Team FCB MA Moscow:
Svetlana Smirnova (creative group head),
Jan Vanino (copywriter)
Kirill Osipov (art-director)
Liudmila Tregub (Account director)
Olga Gavrilova (Account manager)

Team FCB MA Kazakhstan:
Alexander Basin (Creative Director)
Yulia Cartage (Account manager)



via adme.ru