And why is it that birds do not fly people. Daniel Kleinman took video for Ford S-Max Bashny.Net

Ogilvy London has launched a campaign to promote Europe's minivan Ford S-Max.V new campaign, the central part of which is a 30-second spot, metaphorically said that the need to use all the possibilities provided by you. What's not to enjoy them enough, because you can not learn something very important and wonderful.



To transfer this idea to the agency took the obvious "the bird flies' and imagine how strange and unusual look to the fact that birds do not use their wings and behave as if they do not have wings.


The video took off one of the most famous advertising directors Daniel Kleinman.






"Birds" go and live in Russia. With minor modifications: no caption on the screen, but there is a voice guidance with the addition of the phrase, which was not in the original: "And never experienced the pleasure of flight." Tagline «S-Max your life» adapted as a "happy life».





Previous work Ogilvy London spot for Ford was "Lust", which in the sky over London have launched dozens of old cars.


via / ford / 2007/05/23/18054 /